Feedback is one of the most critical elements of running a successful business. It allows you to see how well your brand is meeting the needs of your customers and what you can do to improve their experience.

However, customer feedback is only effective when done correctly. One of the best ways to ensure your survey runs smoothly is to use an excellent survey platform.

SurveyMonkey is a popular market research platform that allows you to create questionnaires and distribute them to your target audience, collect feedback, and use the results to gain actionable insights into how to improve your products and services.

But SurveyMonkey is not for everyone; the pricing, design, and a variety of other factors may make it an unsuitable choice for you. Here are the 13 top SurveyMonkey alternatives to try in 2023.

What Is Survey Monkey?



SurveyMonkey is a data collection tool that allows you to collect customer feedback, conduct market research, and use the results to make product or brand decisions. SurveyMonkey also provides other services, such as employee experience that helps you understand your employees and create a workplace culture that allows them to thrive.

The SurveyMonkey platform also integrates with several productivity tools, customer experience, and collaboration platforms, including Salesforce, Zendesk, Hubspot, Calendly, and others.

Main Features

  • Allows you to manage customer experience via surveys
  • Form Analytics
  • Secure payment collection
  • Vast template library
  • Allows you to filter templates by industry and use case
  • Integrates with third-party apps
  • Enables third-party integration

Why Look for an Alternative to SurveyMonkey?

SurveyMonkey is undoubtedly an excellent survey platform but you may not the value for your money for some reasons and here are the major ones:

  • Doesn’t offer a free trial
  • Limited free and basic plan features
  • The platform’s logic jump can be difficult to navigate
  • Relatively expensive professional plans

Best Surveymonkey Alternatives



Pricing: from $20

Formplus is the most effective SurveyMonkey alternative because of its mobile-friendly, interactive, and simple interface. It includes everything you need to provide an exceptional employee experience, collect customer feedback, and conduct market research to build effective product and brand strategies.

It also has a large library of survey templates that you can customize in a few steps to fit your surveys, making your form-building experience efficient and seamless. You can also collect digital signatures for legal agreements directly on the form.

Your team can also work together to create survey questions to ensure the questionnaire achieves the goal you intend.

Main Features

  • Drag and Drop Builder

Using drag-and-drop builders allows you to create surveys quickly and without having to navigate through a clunky features widget to add items to your survey.

  • Digital Signatures

You can collect e-signatures for contracts and legal agreements from your respondents using Formplus. All you have to do is include an e-signature field in your form.

  • Zapier Integration (over 3000 integrations)

The Zapier integration for Formplus gives you access to almost all of the tools you need, such as Mailchimp, Zendesk, Hubspot, Calendly, and others, right from your dashboard.

  • Recurring Payments

Aside from securely collecting payments from your customers, the formplus stripe subscription allows you to auto-bill customers monthly or annually.

  • No-Code Embed Surveys

Another advantage of using formplus is that you can share your forms across multiple platforms. You can even embed the survey on your website by simply copying and pasting the code. 

You do not need to write any code to embed surveys on your website, but there is an HTML and CSS advanced customization option to build personalized surveys for your brand.

  • Email Notifications and Reminders

Formplus will notify you or your team when respondents submit their responses if you have notifications enabled. It also reminds them to complete their responses if they stopped halfway through the survey. You can also automate your notification so that it is only sent on the date you specify.

  • Multimedia Embed (Videos and Images in Forms)

You can make your forms more interactive by including images and videos. For example, you can use images and videos as illustrations in assessments or product design surveys.

  • Data Protection

All forms you create with Formplus are encrypted with SSL, ensuring the privacy of respondents’ data.

  • Online and Offline Forms

Respondents can take surveys both online and offline, and they can pause and resume surveys without losing their progress. You can also allow respondents to edit their responses after they’ve been submitted.

  • Team Collaboration

Your team can create private forms that only team members can access the forms


  • No Survey Panel

As a data integrity measure, Formplus does not allow you to buy responses. This is because many respondents provide biased responses when their primary motivation to participate is the incentive.



Typeform provides a better user experience than SurveyMonkey. It’s easier to create forms and allows you to customize them to fit your brand. 

It also provides a library of customizable templates that you can use to create your surveys. 

Unlike most survey platforms, Typeform only allows participants to see one question per page, which can be useful if your survey is designed to test participant retention. But this can be a problem if the participant wishes to use the perspective from the previous answer for the next question.


  • Excellent user interface
  • Huge Template Library
  • Easy Integration with most platforms


  • Expensive Plans
  • One Question Display



Pricing: from $29

SurveySparrow is one of the best mobile-friendly alternatives to SurveyMonkey for both respondents and survey designers. It offers various plans tailored to individuals and small to large businesses.

As a result, you can use SurveySparrow for both employee and customer feedback. You can also use it to improve customer experience because it has a chatbot feature that allows you to collect responses from customers on your page.


  • Mobile Friendly
  • Great pricing tiers
  • Online and Offline data collection
  • Template library
  • Omnichannel survey distribution
  • Additional Customer experience features such as integrations, chatbots, and more


  • Expensive Plans
  • Complex form-building experience
  • Branding options are rigid


Google Forms

Google Forms is a low-cost SurveyMonkey alternative. It’s simple to use and connects to your Google account, so your responses are automatically saved in Google Drive.

You can also easily draw insights and create reports such as charts using the data from Google Sheets.

It is also free for personal accounts and includes a Google workspace subscription for businesses.


  • Free
  • Simple UI
  • Unlimited questions and responses
  • Real-time submission data


  • Limited customization options
  • Can’t integrate with third-party platforms
  • Limited template library


Hubspot Forms

Pricing: from $45

Hubspot forms is a powerful CRM software that enables you to generate high-quality leads, nurture them until they become customers, and help you to maintain relationships with them so that they become long-term customers. The Hubspot form collects customer feedback, includes a chatbot, and allows you to use analytics to draw valid conclusions.


  • All-in-one CRM platform


  • Expensive plans


SurveyGizmo (Now Alchemer)

Pricing: from $49

It’s a simple and user-friendly survey platform that lets you collect customer feedback using different content types and a template library. It also supports seamless data import and export, integrates with multiple platforms, and provides plans tailored to different types of businesses.


  • User-Friendly interface
  • Data exports and analytics


  • Expensive plans
  • Limited customization options
  • Focused on Enterprises



Pricing: from $99/month

QuestionPro, like most survey platforms, allows you to create questionnaires, distribute them to respondents, and use the data to gain insights into your customers’ perceptions of your brand or product. You can also use it for other market research purposes, such as determining who your customers are and how to tailor your product to their needs.

QuestionPro has a large template library that you can personalize by changing the color, and fonts, adding a brand logo, and more. It also lets you create multilingual surveys and integrate with CRM platforms, among other things.


  • Customizable templates and questions
  • Smooth UX Experience
  • Multilingual surveys


  • Relatively expensive plans
  • Complex data import
  • Navigation can be difficult on some browsers



Jotform is a SurveyMonkey alternative that is inexpensive and simple to set up and use. It has over 10,000 templates that you can customize to create your surveys using your fonts, colors, and brand assets. Jotform can also be used to accept payments for goods and services.

You can also create no-code apps for data collection and optimizing customer experience. Jotform also integrates with third-party platforms like HubSpot, Salesforce, Intercom, and others.


  • Affordable pricing plans
  • Easy third-party integration
  • Template library


  • Complex prefill logic
  • Hidden features because of clunky features widget
  • Forms can be a bit difficult to embed on a website.
  • Its mobile display can be a little tacky – overlapping text, etc.


Zoho Survey

The Zoho suite includes Zoho forms, which enable businesses to collect customer responses as part of their CRM and market research tools. It enables you to create flexible forms and distribute them through various channels such as emails, social media, websites, and more.

Zoho also has a buy response feature that allows you to connect with a suitable survey panel to respond to market research surveys. It enables teams to securely collaborate on surveys using private forms.


  • Gives you access to its survey panel
  • Enables Team collaboration
  • Multilingual surveys
  • Integrates with third-party apps


  • Limited customizable options
  • Doesn’t offer a vast template library
  • Limited integration options



AskNicely is a customer experience software that allows you to collect customer feedback and use the insights to make product decisions. It is mobile-friendly and allows you to create surveys in multiple languages.

Third-party integrations with major collaboration and productivity platforms are also possible. You would, however, need to contact the sales team for a pricing plan.

It has an excellent NPS solution that allows you to determine the likelihood of customers referring you to their network at key points in their journeys. It enables you to answer why customers choose your products or not.


  • Excellent NPS solution
  • Simple third-party integration
  • Customizable survey template
  • Mobile-friendly


  • Plans are relatively expensive.
  • Most of its tools are tailored to customer and employee experience only.
  • Even on paid plans, you’d have to pay to access additional features.


Get Feedback

GetFeedback enables you to collect and analyze user feedback in real time. Its primary goal is to assist you in improving the customer experience by determining what they are having difficulty with and how you can resolve it.

Getfeedback employs excellent customer experience features to assist you in engaging and retaining customers by tailoring your product to their needs.


  • User-intuitive interface
  • Smooth third-party integration


  • Team collaboration is complex
  • Relatively expensive plans
  • Difficult to edit HTML and CSS files



Wufoo is a very popular survey platform and a simple SurveyMonkey alternative, it’s used by major corporations such as Amazon. It’s also less expensive than most survey platforms. 

It enables you to create forms with various question types, themes, fonts, colors, and other features. You can also use Wufoo to securely collect payments from customers.


  • Affordable
  • Simple to use
  • Great form security
  • Easy third-party integration


  • Plain user interface
  • Relative expensive professional plans
  • Team collaboration is relatively complex
  • Doesn’t allow omnichannel survey distribution



While SurveyMonkey has its perks and many excellent alternatives, Formplus is the clear winner. From the Formplus free plan to the enterprise plan, you can get all the features you need at an affordable price.

Unlike most survey platforms, Fomplus offers very transparent and affordable pricing with great features to make your data collection seamless. It allows your team to collaborate seamlessly and has a large library of templates that you can customize in a matter of minutes thanks to its extremely user-friendly interface.

  • Moradeke Owa
  • on 9 min read


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