Affiliate marketing is a type of internet marketing where you earn commissions by promoting someone else’s products. Affiliate marketing is also called performance-based marketing, in that you get paid when someone takes an action which usually is making a purchase. In this article, we will explain what affiliate marketing is, how it works, and some of its benefits.

What is Affiliate Marketing?

Affiliate marketing is a way for you to get paid for recommending products on your website. It works by paying you a commission if someone buys anything through your link. 

You can use affiliate marketing to make money by recommending products on your website, or you can use it to promote other websites. For example, if you’re using a blog to grow your audience and build trust with them, promoting other people’s products will be a great way to earn extra income from the blog.

When someone clicks on your link and purchases something from the retailer, they are known as the “referrer” (the person who referred them). The retailer then pays the referrer a percentage of the sale price for referring that customer.

Try for free: Free Affiliate Signup Form Template

Affiliate marketing is a type of performance-based marketing in which publishers (affiliates) promote other companies’ products and services. The publishers typically receive a commission for their efforts. Affiliate marketing programs allow you to earn a living from home by promoting products from other companies.

It’s important to note that affiliate marketing is not the same as referral marketing. Referral marketing involves sending traffic to another company’s website through your own website but without any expectation of compensation. In contrast, affiliate marketing requires an expectation of compensation in exchange for sending traffic to another company’s website.

How Affiliate Marketing Works

To do affiliate marketing, you’ll need to create a website or blog where you can promote the product. With affiliate marketing, you can choose to promote a specific product or offer on your website or blog. You can promote the same product on many different websites and blogs to increase your chances of making sales.

The important thing to remember is that it’s not enough just to have information about the product; you also need to include an affiliate link that will take people directly through to purchase the item or service at no extra cost to them.

Try for free: Affiliate Application Form Template

Types of Affiliate Marketing

There are three main types of affiliate marketing: unattached affiliate marketing, related affiliate marketing, and involved affiliate marketing.

  • Unattached Affiliate Marketing

Here, you have to find products/services that are relevant to your niche and then place links in your posts that point back to those products/services. This is the easiest way to start earning money through affiliate marketing because there’s no relationship between you and the company selling the product/service, you’re just linking back to them from your site.

  • Related Affiliate Marketing

This means there’s an existing relationship between you and the company selling the product/service (i.e., you both belong to the same affiliate network). In this case, there will be some kind of contract between both parties. However, it’s still not as involved as involved affiliate marketing where there is often a deeper relationship between blogger and brand owner (i.e., the blogger gets access to special content from the brand owner).

  • Involved Marketing

Involved affiliate marketing is when an affiliate has some sort of relationship with the merchant and company. The merchant pays them for referrals, but they also receive a commission from any sales that occur as a result of their own recommendations or endorsements. For example, if you write about how much you love a product, people might buy it after reading your review on Amazon. This is the most hands-on form of affiliate marketing because you need to actually be involved with the company whose products/services you’re promoting.

Read: Best Chrome Extensions for eCommerce & Dropshipping Stores 

Pros of Affiliate Marketing

  1. It’s easy to start. There are many companies that will provide you with a link and code to place on your website so that visitors can purchase the product or service directly from their site.
  2. It’s low-cost. You don’t have to spend much money on advertising because most companies will do it for you.
  3. You don’t have to worry about inventory, shipping costs, etc., because these are handled by the company you are promoting. This means more money in your pocket.
  4. It’s a great way to make money from home, especially if you don’t have a lot of experience or connections yet.
  5. You can promote any product or service that you like, and it’s not limited to products in your niche or industry.

Cons of Affiliate Marketing

  1. It can be hard to find the right affiliate program for you. When you’re just starting out in the world of affiliate marketing, it can feel overwhelming trying to find programs that will pay well enough to be worth your time and energy.
  2. It can take time for traffic to build upon your site before you start seeing sales come in.
  3. Affiliate marketing takes work. There’s no guarantee that someone will buy something from your link even if they click it so be prepared for disappointment
  4. You might have to put some money into advertising or other promotional materials for your products. A lot of companies will pay for these things at first, but then they’ll expect you to pay for them later on down the line.

Try for free: Ecommerce Form Templates

How do Affiliate Marketers Make Money 

You sign up with a company that offers affiliate marketing and then promote their products and services on your website or blog. When someone buys something using one of your links, you get paid a commission for it.

The best part about affiliate marketing is that you don’t have to invest any capital in order to make money from it. The company that pays affiliates will cover all the costs of advertising, so all you have to do is promote their products and services on your site or social media accounts.

How to Start Affiliate Marketing

To start an affiliate marketing business, you’ll need to find a niche. This could be anything from “crafts for kids” to “home decor for cats.” 

Once you’ve found your niche, find products related to that niche that is available for sale online or in stores. Then find affiliate programs for those products/services and sign up for them.

You’ll receive your affiliate links, which will look like this: [product name].com/?affiliate_id=[affiliate ID number]&tracking_id=[tracking ID number]. The tracking ID number will allow the company that makes the product or provides the service to track how many people buy their products/services after clicking on your links. They’ll pay out commissions based on how much money their customers spent.

Try this out: Ad Spot Booking Form Template

What to Look For in High Paying Affiliate Programs?

There are some things you should look for when choosing an affiliate program

  1. Make sure it’s in a niche that interests you. If the niche doesn’t interest you, it probably won’t interest your readers either
  2. Look for high paying commissions (the amount of money the company will pay you per sale
  3. Make sure there are no monthly fees associated with joining the program; these can add up quickly over time
  4. Look at how long each commission period lasts because some programs only allow for one payment per month while others allow for multiple payments per month
  5. Consider how much traffic needs to be generated before receiving payment. Also check whether this program has an automatic payout system or requires manual approval from staff members before they can send checks out every month. A good affiliate program should have a large customer base and a steady flow of traffic so that you can make money from repeat visitors.

Read: Online Shipping: Best Delivery Tools for eCommerce Stores

Top Affiliate Networks in 2022

1. CJ by Conversant: This network offers a wide range of products for affiliate marketers to promote, including gaming, travel, and entertainment.


  • Easy to use interface
  • Great support team
  • Offers a variety of products and services to promote (including eCommerce platforms, travel sites, and even dating apps)


  • Requires an application process before becoming an affiliate. This can take several weeks or months depending on how quickly they respond back to you.

2. PartnerStack: PartnerStack has over 2 million products available for affiliates to promote on their sites. The company offers both performance-based and non-performance-based payment models.


  • Easy-to-use interface
  • Easy to customize offers for your audience.


  • Doesn’t have many advanced tools and features for experienced affiliates (yet).

3. eBay Partner Network:eBay provides a marketplace where millions of sellers can sell their products directly to shoppers around the world. Affiliates can earn commissions by promoting these products on their own sites or blogs.


  • It offers access to eBay’s massive audience with no additional fees beyond what you pay for your eBay store.
  • They offer multiple products including payouts solutions for advertisers (who want their ads placed), analytics tools for affiliates (who want to track their own performance)


  • You’ll need to provide your own merchant account or gateway service in order to process payments from customers who click on your links from eBay pages

Read: Best Tools for Dropshipping Product Research

4. Amazon Associates: Amazon offers more than 200 million products through its website and mobile apps and it’s one of the most trusted brands in America! Affiliates can use Amazon’s affiliate program to promote these products on their sites with links back to Amazon’s site (or mobile app).


  • It’s easy to use, and they have a huge user base.
  • You can also earn commissions on other items sold on Amazon’s marketplace if they’re linked from your website through an Amazon product link.


  • You have to pay Amazon a fee every time someone buys something through your link.

5. Walmart Affiliates: Walmart’s network is one of the most popular in North America, and it allows affiliates to earn up to 10% commission on any purchases made through their links. The only downside is that Walmart does not offer global promotions (like eBay does), so if you’re looking for international opportunities then this might not be the best option for you


  • Walmart is one of the largest retailers in the world and offers a wide variety of products and services. 
  • They have their own payment processing system, which makes it easy to get paid quickly.


  • Walmart doesn’t have as many products as some other retailers do, so if your niche is very specific (like dog toys), this may not be the best affiliate network for you.

Try this out: Brand Ambassador Application Form Template

6. Shareasale: Shareasale has been around since 1999 and is known for being an industry leader in affiliate marketing solutions. They offer everything from website management tools and resources for affiliates to solutions for publishers looking to grow their businesses using digital advertising channels like social media advertising campaigns or retargeting ads through Google Analytics Audiences (GA).


  • It has a great selection of products across many different industries, including travel, entertainment, e-commerce, and more.
  • It offers some unique features like social media support and a large network of influencers.


  • Shareasale doesn’t offer any product information or sales data on their website; instead, they rely on third-party sources like Quantcast
  • Shareasale also prohibits adult content on its sites, so if yours is focused on sex, this may not be the best choice for you

7. Rakuten: Rakuten is one of the largest affiliate networks in the world and has more than 4 million publishers and advertisers on their platform. They offer a wide variety of products for sale across categories like travel and entertainment, electronics, computers and software, beauty products, apparel and accessories, jewelry, and watches.


  • The commission rate is higher than other networks.
  • It has great performance tracking
  • The website is easy to navigate and understand how it all works together so that anyone can start making money right away without needing any technical skills whatsoever


  • It’s hard to find products that aren’t already sold by other affiliates on Rakuten.

8. Awin: Awin is one of the biggest affiliate networks in Europe. It has over 200 brands and 5,000 publishers working with them. The network offers an interesting range of products, including fashion, travel and entertainment.


  • They have many high-paying offers for their affiliates.


  • Their interface is confusing and hard to navigate.

9. ClickBank: This is one of the oldest and most established affiliate networks in existence. It works with thousands of merchants who have products ranging from ebooks to software applications and other digital goods.


  • There are lots of products available from ClickBank affiliates and they’re easy to find.


  • The commission rates are very low compared to other networks.”

10. Avangate Affiliate Network: Avangate offers a wide range of products in categories like games and software as well as more traditional offerings like books, music, and movies. There are thousands of merchants involved with this network so there’s something for everyone here


  • It grants high payouts
  • It has free software and services, free training, and low fees.


  • It can be difficult to get approved as an affiliate (but it’s worth it)
  • Some users have complained that the platform is slow and buggy at times.

11. Skimlinks: Skimlinks focuses exclusively on affiliate marketing solutions for eCommerce websites that want to monetize their content through affiliates without having to write links manually every time they mention another product or service on their site


  • It grants high payouts
  • It has a low sign up fees
  • It offers an easy approval process.


  • It can be difficult to find good products to promote.

12. Impact: Impact is another popular network that offers a wide variety of merchants and has a simple interface for creating links. But it lacks support as well as some advanced features like conversion tracking and A/B testing tools.


  • Impact offers some of its best features free, including unlimited product feeds, offers and coupons, advanced reporting, and dedicated support teams.
  • High payouts (for certain products), easy approval process.


  • It doesn’t offer any social media marketing tools or landing pages
  • Low payout amounts on some products.


Affiliate marketing is a way to make money by recommending products to your audience. There are many affiliate networks, be careful to select the one that best suits your needs.

  • busayo.longe
  • on 12 min read


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