Mobile phone surveys have become one of the most common methods of data collection. GSMA data suggests that 66.79% of the world's population owns a mobile phone; making mobile phones one of the most accessible tools for data gathering in the world.
Using mobile phones for survey research makes it easier for you to collect information from the different groups in your sample population. Also, mobile phone surveys can be completed easily, and with the Formplus builder, you can also create them on the go.
A mobile phone survey is a method of data collection that allows you to gather responses from participants using mobile devices. Mobile phone surveys go beyond online surveys that can be completed using a mobile (smart) phone.
It not only includes data collection from participants via online forms but also video conferencing platforms like Zoom, telephone conversations, etc. Mobile phone surveys are not restricted to smartphones which means you can do this using any type of mobile device through text messages, for example.
In a tele-survey, the researcher places a call across to the survey participants to ask survey questions and collect useful information for the systematic investigation. A telephone conversation is one of the oldest methods of collecting information via a mobile phone survey, and it is a two-way exchange of information, ideas, and views.
Usually, there are 2 parties in a telephone conversation – the individual asking the questions (this is someone in the research team) and the person responding (survey participant). In a telephone survey, the researcher asks different questions and then, records and transcribes these responses to arrive at useful research findings.
Because telephone surveys are similar to interviews, you can also classify them as structured, semi-structured, or unstructured.
In a structured telephone interview or survey, the person asking the questions has a script that guides that entire conversation. This script includes an introduction to the survey, a questionnaire with different types of survey questions, and a conclusion. Many times, organizations use this method to conduct customer satisfaction surveys.
In a semi-structured telephone survey, the researcher has a script that guides the conversation, yet, he or she is free to veer off the script and explore the new information that comes up in the cause of the survey. In an unstructured telephone survey, the researcher is not expected to follow any script; that is, he or she can freely ask the participant questions in line with the research context.
An SMS survey is a type of mobile survey that involves sending close-ended questions to survey respondents to gather information from them. Here, the researcher uses the short message service feature to administer surveys and collect data from participants.
SMS surveys are one of the most effective methods of conducting mobile surveys and collecting useful research data. Apart from having a very high opening rate of up to 98%, the SMS feature is also available on all types of mobile devices which means you can access more people and gather more survey responses.
An SMS survey is an instant way to get feedback from your target audience. People are very likely to read and respond to new text messages on the go and this means that you can capture your target audience's attention fast.
Since the rise of video conferencing platforms like Zoom and Google Meet, many researchers have embraced these platforms for administering mobile phone surveys. These video conferencing platforms have mobile applications that people can download and install on their smartphones.
There are different ways to conduct mobile surveys using video conferencing platforms. The most common method is to set up a virtual meeting with survey participants where they get to respond to your different survey questions. You can then record and transcribe these responses.
In Zoom video meetings, you can create a poll with single choice or multiple-choice questions that allows respondents to provide instant feedback on a particular issue. Zoom also allows you to download the poll results after the meeting and conduct the poll anonymously.
Tips for Conducting Surveys as Video Calls
Pros of Mobile Surveys as Video Calls
Cons of Mobile Surveys as Video Calls
An online survey is also known as an internet survey and it is a data collection method that allows respondents to participate in survey research via the internet. In other words, the researcher creates the survey and administers it online using several survey sharing methods like social media and embedded forms.
Unlike paper survey methods, online surveys allow you to collect data faster from more people and to also organize these data sets easily. There are many data collection platforms online that you can use to create and administer your survey and it's always best to choose one that can serve all your needs.
Formplus is an easy-to-use survey tool that you can use to create and administer your mobile surveys via online questionnaires. Apart from having a mobile-responsive form builder, it also has a drag-and-drop feature that allows you to add different fields to your survey, on your internet-enabled mobile device.
Tips for Conducting Phone Survey as Online Questionnaire
Pros of Phone Surveys as Online Questionnaire
Cons of Phone Surveys as Online Questionnaire
All Formplus forms are mobile-friendly and this means that they can be completed on any smartphone or an internet-enabled device. Our forms automatically adapt to any screen size which makes it easy for respondents to complete your survey without zooming in or pinching out on your form.
In addition to this, you can also access the drag-and-drop form builder right on your mobile device. This means that you can create different types of mobile surveys from your smartphone device right in the Formplus builder. You can add over 30 form fields into your surveys from your mobile device, use the form customization options, and tweak your survey setting without any hassles.
Formplus supports offline data collection which means that respondents can fill and submit your survey even without internet access. This means you do not have to worry about reaching respondents in remote locations where there is little or no access to the internet.
All the data provided in offline mode is automatically synced and uploaded to the Formplus surveys or your preferred cloud storage when the survey respondent has access to the internet. You can read more about Formplus offline forms here
There are numerous form sharing options available with Formplus and this makes it even easier for you to collect and process data from a large number of persons. For example, you can embed your survey in your mobile-friendly website, to allow form respondents to access it when they visit the website with their smartphones.
Another way to share your Formplus online phone questionnaire is by sending out email invitations to survey respondents. You can also share the mobile survey via the form link or use the social media direct sharing button to invite your social media community to participate in the survey.
Since smartphone screens are quite small and this can affect the user experience for researchers and survey respondents, Formplus supports multi-page forms. Here, you can split your form into several pages to make it more attractive and less jam-packed, and cumbersome.
By separating a form into multiple pages and sections, the information is better organized and you don’t lose user engagement and you'd have limited survey dropouts along the way. If you want, you can put a question on each page, or group similar questions on a page.
Without any doubt, mobile phone surveys are here to stay. In a world that is flexible and predominantly mobile, creating and administering surveys via mobile devices conveniently fits into the global "flexible and on-the-go" lifestyle that forms the core of modern life.
In this article, we've discussed different methods of collecting information via mobile surveys. Before we go, here is a quick reminder: Always reflect on the needs and preferences of your target audience before choosing a mobile phone survey method for data collection.
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