Founded in 2012, B.E. Natural Demo Staffing Agency is a Midwest health and wellness brand ambassador staffing company. The initials B.E., other than the action verb ‘Be’, were coined from the name Blue Earth, a small town in Minnesota where the founder of the company Brooke Ziegler is from.
Brooke has a passion for health and wellness and started the B.E. Natural company to help promote natural and organic products for companies who need a network of experienced brand ambassadors (with backgrounds ranging from foodies, nutritionists, estheticians, fitness instructors and all around health nuts). They have successfully executed 25,000+ in-store demo events and tradeshows, and connected brands with well over a million health-conscious consumers.
In order to manage over a hundred ambassadors, Brooke needed to implement a system that helped to keep track of their event reports in the simplest way. She mentioned her concerns to one of her clients and got referred to Formplus. 4 years later, she shares the B.E Natural data collection journey with Formplus:
I started B.E Natural by staffing events in Minnesota where I'm from, then I expanded to the Midwest region, and then I expanded to the entire United States. We chose natural and organic products as our focus because it was already the lifestyle that I was living and what I was passionate about. It also helped that I was experienced with promotions, brand ambassador work, and in-store demos. It just made sense to combine the two and promote natural products.
There are around a hundred ambassadors working promotional events across the country each month, but in some months this could increase. They submit post-event recaps (reports) capturing consumer feedback, product sales, and photos.
The major challenge was with keeping up with our database of reporting, brand ambassadors, and just keeping things trackable and simple. That's why I am so excited about Formplus because it is helping us in various capacities.
About 4 years ago, I was in L.A visiting a client and she said, “Have you heard about Formplus? You can upload photos to it”. She said it's similar to a Google Form but you can upload pictures to it and I was sold. So yes, our client found Formplus and introduced it to us.
Formplus has simplified life for us at B.E Natural, particularly with being able to keep track of information and team reports.
With using Formplus, there are so many features and things I like about it:
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