Pollfish is a market research platform that focuses on online surveys and consumer insights. It helps businesses and researchers to carry out surveys and gather data from a diverse group of respondents via mobile apps and websites. The goal of Pollfish is to provide a fast and cost-effective way of gathering in-depth and quality insights from the appropriate target audience.

In this post, we would provide in-depth details about Pollfish and discuss the top best 7 alternatives to Pollfish in 2023.

What is Pollfish?

Pollfish is a DIY market research provider with a holistic solution that employs the use of a mobile-first approach to delivering real-time responses from consumers globally in real-time. Its multifaceted approach aids in finding the right audience for research campaigns.

It also features A/B testing, predesigned templates for surveys and data collection, as well as advanced questionnaire logic, and much more. One of its unique selling points is its relentless data quality, which is achieved through various inbuilt quality checks to eliminate survey fraud, bots, and gibberish answers.

It offers a software development kit that allows users to collect survey responses from their respondents via mobile apps. Surveys are presented to participants based on their app usage patterns and demographics. Pollfish offers incentives to users to motivate and reward them for completing surveys.


Top 7 Best Pollfish Alternatives

1. SurveyMonkey

This is a popular online survey platform with a range of features that facilitate ease in creating, administering, and analyzing surveys.

Here’s a breakdown of its key aspects:

  • Features: SurveyMonkey offers various options of question types, a wide array of survey templates, A/B testing options, and a way to capture feedback with images and videos.
  • Customization: SurveyMonkey lets users customize surveys to align with elements of their brand like brand logos, fonts, colors, themes, and layout to mention a few, however only to a certain limit or level. 
  • User-friendliness: SurveyMonkey has a user-friendly interface and intuitive survey creation process. The platform has a drag-and-drop editor which makes it easy to create surveys without any technical skills. There is also a preview mode to test surveys before the final launch.
  • Robustness: SurveyMonkey has a robust platform that can accommodate surveys of varying sizes and complexities. It uses response validation and data cleaning to enable reliable data collection and analysis.
  • Integration capabilities: SurveyMonkey integrates with popular apps and platforms like Slack, Microsoft Teams, and Salesforce, which allows seamless data synchronization and workflow automation. 
  • Support: SurveyMonkey provides extensive customer support via email, phone channels, and live chat. This is alongside a comprehensive help center, tutorials, and FAQs site to support users. 
  • Pricing: SurveyMonkey offers custom pricing options, alongside a free basic plan with limited features. The custom pricing structure is based on a subscription model which could be monthly or annual.

2. Qualtrics 

Qualtrics is a detailed research platform with advanced survey functions, which helps with data collection, analytics, and reporting.

  • Features: Qualtrics has a broad range of features which include an extensive library of templates and question formats. There is survey logic, branching, skip patterns, and more. It also enables mobile survey optimization via its platform. 
  • Customization: Qualtrics allows users to customize survey templates to align with individual preferences and brands. There is also the option of tailoring question flow, layout, and overall survey appearance.
  • User-friendliness: With Qualtrics the learning curve is kind of steep compared to other alternatives listed here. Some tech savviness is required to navigate the platform successfully. 
  • Robustness: Qualtrics has a robust platform that can accommodate large and complex data collection platform adheres to all relevant standards for data security and privacy. 
  • Integration capabilities: Qualtrics integrates broadly with various applications and popular CRM tools and marketing automation platforms and data visualization tools. These integrations enhance data management, analysis, and reporting workflow.
  • Support: Qualtrics provides comprehensive support through live chat and telephone. Users also have access to tutorials and community forums to get support. resources, including phone support, live chat, and an extensive knowledge base. 
  • Pricing: Qualtrics offers personalized pricing based on requirements and features needed. However, its pricing is more suited to enterprise-level organizations and is a tad higher than other options.

3. Google Forms

This is a free survey tool provided by Google.

  • Features: Google Forms doesn’t offer the same extensive features as some paid options. However, as a free tool, it offers essential features for creating surveys. It supports multiple-question formats, like text entry, multiple choice, and rating scales to mention a few. Users may also include images or videos in their surveys. 
  • Customization: Google Forms offers a basic level of customization which allows users to change themes, add images, Logos and customize the color scheme. 
  • User-friendliness: Google Forms is popular for its user-friendly interface and simple survey creation process. It offers a straightforward, and smart design making it easy to use for users of all skill levels.
  • Robustness: Google Forms is not as feature-rich as some other alternatives, however, it is stable and reliable that can meet basic survey needs of varying sizes. There is no advanced data analysis and reporting capability. There is also the option to embed the surveys on a website or share them via links.
  • Integration capabilities: Google Forms integrates easily with other Google products like Google Sheets for data collection and Google Drive for storage.
  • Support: Google Forms provides support via a help center, user community forums, and a knowledge database, to help users troubleshoot issues and find solutions. 
  • Pricing: Google Forms is a free tool that is part of the Google suite. All that is required to access this platform is a Gmail account. However certain features and integration may require payment.

4. Typeform

This is an interactive visually appealing tool focused on creating engaging surveys.

  • Features: Typeform’s wide range of features allows users to create dynamic and interactive surveys. There are various question types, multiple choice questions, open-ended rating scales, logic, question branching, etc. It allows users to create surveys that seem like a natural conversation which makes it more engaging for respondents
  • Customization: Typeform provides extensive customization options to help users create visually appealing surveys. Users can customize the layout, font type, and color scheme, and generally help users match the forms to their brand identity.
  • User-friendliness: Typeform has a user-friendly interface and provides a drag-and-drop editor which helps users to create surveys with no coding or design knowledge. 
  • Robustness: Typeform is a robust platform that can accommodate surveys of different complexities. With Typeform there is reliable data collection and analysis, with features like response validation, data piping, data export options, and data security.
  • Integration capabilities: Typeform integrates well with third-party applications and platforms, which allows for seamless data synchronization, automation, and workflow management.
  • Support: Typeform provides support through email.FAQs, tutorials, and email. The availability of phone support and live chat depends on the subscription plan chosen. 
  • Pricing: Typeform offers customs pricing plans, as well as a free plan with limited features and response quotas. The paid plans unlock additional features, advanced reporting options, and higher response limits.

5. SurveyGizmo

This is a versatile survey platform that accommodates simple and complex survey needs. 

  • Features: SurveyGizmo offers a comprehensive set of features for survey creation and data analysis, with a wide range of simple and advanced question types like slider scales, ranking, matrix, skip logic, piping, and advanced branching options. 
  • Customization: SurveyGizmo allows extensive customization, in terms of layout, color, fonts, and overall survey branding to align with brand elements.
  • User-friendliness: SurveyGizmo has a user-friendly interface with a drag-and-drop editor to make survey creation easy. There is also a preview button that allows users to test the survey before launching.
  • Robustness: SurveyGizmo is well known for its robustness as it can cater to surveys of various sizes, inclusive of large-scale surveys. 
  • Integration capabilities: SurveyGizmo integrates with third-party applications and platforms, which allow for data synchronization, automation, and reporting.
  • Support: SurveyGizmo supports users via email, phone channels, and live chat. It also offers comprehensive documentation, FAQs, and tutorials to help users.
  • Pricing: SurveyGizmo offers free and paid plans. The paid plans are based on features wanted by the customer while the free plan has limited functionalities.

6. JotForm

This is an intuitive online form builder and survey platform that allows users to create and customize forms and surveys easily.

  • Features: JotForm provides a variety of question templated, and a broad collection of beautiful survey templates, which feature, conditional logic, rating scales, etc. 
  • Customization: JotForm allows for extensive customization, which aids users in tailoring forms and surveys to fit their unique preferences and align with their brand identity.
  • User-friendliness: JotForm has a user-friendly interface and intuitive form builder. It provides a drag-and-drop editor that helps users build their survey forms.
  • Robustness: JotForm is a robust platform that can handle forms and surveys of different complexities. It ensures reliable data collection and management, providing features like data validation, response notifications, and form submission reports. 
  • Integration capabilities: JotForm integrates seamlessly with various third-party applications and platforms. It integrates with popular tools like Google Sheets, Dropbox, PayPal, and more. These integrations ensure efficient data management, workflow automation, and clean data transfer between systems.
  • Support: JotForm provides customer support through email, live chat, and an extensive knowledge base. Users can access documentation, tutorials, and community forums to solutions to their queries. 
  • Pricing: JotForm offers different pricing plans and a free plan with limited features. Paid plans offer additional features and advanced functionality.

7. Formplus

Formplus is an intuitive and powerful online form builder and data collection tool that allows users to create and customize forms and surveys efficiently. 

  • Features: Formplus provides a comprehensive set of features to facilitate form and survey creation. There is an array of predesigned templates for users to choose from, alongside varied question formats/types, from multi-choice to open-ended question rating scales to mention a few. Users also have the added advantage of survey branching, conditional logic, and lots more. 
  • Customization: Formplus offers extensive customization options, for users to personalize the forms or survey templates to suit their unique specifications. With Formplus you can align your form and survey to brand identity and elements up to the tiniest details. 
  • User-friendliness: Formplus offers a user-friendly interface and intuitive form builder. Its kanban style drag-and-drop editor allows user to build their forms without any coding experience. There is also a preview option that allows users to see the finished forms before sending them out to respondents.
  • Robustness: Formplus is a robust platform that can handle forms and surveys of varying complexities. It ensures reliable data collection and management, providing features like response validation, data encryption, and storage options. Formplus offers data export capabilities, integration with cloud storage services, and collaboration features for effective form management.
  • Integration capabilities: Formplus integrates with various third-party applications and platforms. It offers integrations with tools like Google Sheets, Google Drive, Dropbox, and trusted Payment gateways. 
  • Support: Formplus provides customer support through email and a knowledge base. Users can access documentation, tutorials, and FAQs to find answers to their questions. Formplus also offers dedicated support for users on premium plans.
  • Pricing: Formplus offers different pricing plans, including a free plan with limited features and submission limits. Paid plans provide additional features, and the pricing structure is based on a subscription model, with monthly/annual payment options.


Why is Formplus a Great Pollfish Alternative?

When comparing these alternatives to Pollfish, it is important to consider factors such as the number of features available, customization options, user-friendliness, the robustness of the platform, integration capabilities, support provided, and pricing plans so we can show you reasons why Formplus is a great alternative to Pollfish.

  • Versatility: While Pollfish is primarily focused on mobile surveys and in-app surveys, Formplus provides a wider range of survey capabilities. Formplus allows you to create different types of surveys, such as online surveys, feedback forms, event registration forms, payment forms, and more. This versatility makes Formplus ideal for various use cases beyond mobile surveys.
  • Customization: Formplus provides extensive customization options, allowing you to tailor the look and feel of your surveys to match your brand identity. You can customize themes, add your logo, choose colors, and customize form fields to create a cohesive and branded survey experience. This level of customization enhances respondent engagement and reinforces your brand image.
  • Advanced Features: Formplus offers advanced features that enrich the overall survey experience. You can include conditional logic in your surveys, thereby enabling dynamic question branching based on respondents’ answers. Formplus also offers calculations, data validation, file uploads, and collaboration features, allowing for more complex and interactive survey designs.
  • Data Collection and Management: Formplus provides robust data collection and management features. Survey responses can be exported in various formats, including Excel, CSV, and PDF. Apart from that Formplus integrates with popular cloud storage services like Google Drive and Dropbox, ensuring seamless data storage and backup. Additionally, the platform offers data encryption and privacy options to ensure the security and confidentiality of collected data.
  • Integration Capabilities: Formplus provides integrations with third-party applications and platforms, like Google Sheets, and Google Drive, and payment gateways like PayPal and Stripe. This enables users to automate data workflows, integrate survey data with existing systems, and streamline processes.
  • Customer Support: Formplus provides comprehensive customer support through email, live chat, and phone channels. It also offers resources such as tutorials, guides, and a knowledge database to aid users in creating and managing surveys effectively.  The Formplus support team is responsive and committed to resolving any issues or queries promptly.
  • Pricing: Formplus has flexible pricing plans, as well as a free plan with limited features and submission limits. Paid plans unlock additional features, higher submission limits, and advanced functionality.  The pricing structure is friendly and users can select a plan based on requirements and budget.


Pollfish is a mobile survey and market research platform that helps individuals and organizations collect data and insight via mobile apps. Pollfish uses an advanced software feature to reach your ideal target audience and present in-app surveys to them based on their usage and demographics.

 Survey participants are rewarded for completing surveys administered with Pollfish.In this article, we discussed  7 credible alternatives to Poll fish. Of all the Pollfish alternatives discussed in this post, Formplus stands out as a great alternative to Pollfish. 

This is because of its versatility, extensive customization options, advanced features, data management capabilities, seamless integration capabilities with third-party applications, customer support, and flexible pricing. The choice of which to select is depended on your survey requirements and objectives.

  • Angela Kayode-Sanni
  • on 12 min read


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