Conducting an unstructured interview is one of the common ways of collecting information about research variables and their behaviors. This is a popular method adopted in qualitative observation where the researcher needs to gather useful data, first-hand, in order to understand the habits of the target audience.
As a researcher, it is necessary to understand what an unstructured interview is, how it is carried out and more importantly, the situations that demand this method of data collection. You can use Formplus to conduct an unstructured interview online and analyze responses.
An unstructured interview is a type of interview that is non-directive in nature. Here, the interviewer does not rely on a set of standardized questions but adopts spontaneity when gathering relevant information from the respondent in line with the purpose of the interview.
In some way, an unstructured interview is similar to an everyday conversation because of it's informal and free-flowing nature. Unstructured interviews can be used in a variety of fields especially sociology and it is also adopted for market research and recruitment processes.
Unstructured interviews adopt a feedback mechanism to direct the course of the conversation in line with the research. The researcher develops new questions based on the responses provided by the interviewee hence, he or she can gather more in-depth and reliable information about the research subject.
There are 3 major types of unstructured interviews. These are oral history, creative interview, and post-modern interview. These will be explained below.
Oral history is a type of unstructured interview that gathers historical information about a research subject by interviewing individuals who have knowledge of the experiences of the research subject. It aims at gathering different perspectives of these experiences in order to arrive at objective findings.
Methods of recording information in oral history include audiotapes, videotapes, and the transcriptions of structured interviews. Oral history is a unique method of gathering information, thoughts and multiple perspectives, and understanding the research subject from the point of view of other individuals.
A creative interview is a type of unstructured interview that is flexible in nature and does not abide by the traditional rules and sequence of conducting an interview.
A postmodern interview is a collaborative approach to conducting an unstructured interview. In a postmodern interview, the roles are flexible and this gives the researcher the opportunity to gather more diverse information from different angles.
During a postmodern interview, the researcher and the interviewee switch positions at intervals in a bid to gather diverse information. Also, this method combines premeditated questions with spontaneous inquiries in order to create a deeper understanding of the research subjects.
During face-to-face job interviews, the hiring team may use an unstructured interview as its method of inquiry and evaluation of a candidate. In many instances, the recruiter allows the conversation to be stirred in a natural direction by asking for more information based on the candidate's responses.
In many cases, the recruiter modifies his or her questions to suit the candidate's specific experiences. Job interviews are typically conversational and the focus of the interview can be redefined at any moment in line with the overall goal of hiring a suitable candidate.
A researcher wants to gather information about the experiences of pregnant high school students and he or she has no personal knowledge of the research situation. Hence, the researcher cannot develop a set of standardized questions for the inquiry but instead, opts for an unstructured interview that will allow for the modification along the line.
Telephone interviews are usually non-directive, conversational and indirect in nature. In such situations, the interviewer may attempt to connect with the personality of the respondent while trying to gather information on the important issues in the research context.
Although there are usually a set of questions generated for a panel interview, panel interviews are also very spontaneous in nature. In this sense, the moderator may begin the session with already-prepared questions and ask uniques follow-up questions to the panelists based on their earlier responses.
Audiotapes and other recording devices are used to record unstructured interviews. These recordings are later transcribed to serve as solid data for further investigations and aid research findings.
In order to avoid loss of data due to low audio volume or background noise, it is best to make use of quality audio devices and conduct the interview in a quiet environment.
Unstructured interviews are also carried out via telephone conversations. This is a more convenient tool for conducting an unstructured interview since the researcher and the interviewee do not need to be in the same location.
You can also conduct an unstructured interview by using a camcorder to record participants as they provide feedback in line with the research context. Unstructured interviews usually contain more open-ended questions that allow the interviewee to give as much information as is required.
An open-ended question is a type of question whose responses are not limited to a specific set of options. In this sense, an open-ended question does not require a yes or no answer instead, it allows the respondent to communicate his or her knowledge and experiences when providing an answer.
Usually, the responses given to open-ended questions are detailed and descriptive in nature, unlike close-ended question responses which are limited and brief. Asking open-ended questions in an unstructured interview allows the researcher to gain valuable information about the subject at hand.
Open-ended questions allows the researcher to collect more accurate, detailed and insightful information. Open-ended questions do not restrict the respondent to a set of possible answers and this allows the interviewee to explore multiple perspectives when providing an answer.
Open-ended questions allow the researcher to arrive at more objective research findings. This is because it provides the researcher with a bulk of in-depth and detailed responses which, in turn, enable him or her to achieve better research outcomes.
Disadvantages of Open-Ended Questions
Unstructured interviews generate qualitative data through open-ended questions. In doing this, the interviewer creates an interview schedule that contains open-ended questions that can be asked in any sequence and questions can be added or omitted as the interview progresses.
A close-ended question is a type of question that limits interviewees to a range of possible responses in the form of options. A close-ended question typically requires a one-word answer and it is sometimes referred to as a yes/no question.
Close-ended questions are often used in quantitative research to gather numerical data from the respondents. There are different types of close-ended questions including dichotomous questions and multiple-choice questions, and each type is primarily determined by the objective of the research.
Using Close-ended Questions for Unstructured Interviews
Close-ended questions are used in unstructured interviews for systematic inquiries. In many cases, unstructured interviews begin with a set of close-ended questions that are further developed based on the responses provided.
A multiple-choice question is a type of close-ended question that provides a set of options for respondents to select the correct answer(s) from. It is also known as objective response and it can contain single-select or multi-select answer options.
Typically, a multiple-choice question is made up of a stem, the correct answer(s) and other wrong options. There are different types of multiple-choice questions including single select multiple-choice questions, multi-select multiple-choice questions, and drop-down menu multiple-choice questions.
5. How would you rate our service delivery?
Using Multiple Choice Questions for Unstructured Interviews
Multiple-choice questions are used in surveys as a method of data gathering for unstructured interviews. When creating a survey for an unstructured interview, you can include multiple-choice questions to set the pace of your investigation.
A dichotomous question is a type of close-ended question that can only have two possible answers. Typically, a dichotomous question contains yes/no, true/false or agree/disagree options and they are used to gather information related to the experiences and knowledge of a research subject.
Dichotomous questions are typically used in educational research and assessments, and other research processes that require quantitative observation methods. It is important for researchers to limit the use of dichotomous questions in situations where there are only 2 possible answers.
5. Have you ever visited our website?
Advantages of Dichotomous Questions
Disadvantages of Dichotomous Questions
An unstructured interview allows you to gather more detailed and in-depth information about a research subject. As a result of its largely informal approach, the researcher has the opportunity to explore in-depth information from different perspectives before arriving at a research outcome.
An unstructured interview is flexible and adapts easily to any developments that come up during the systematic investigation. When conducting an unstructured interview, the researcher can easily develop new hypotheses and questions based on the information provided by the interviewee.
Unstructured interviews are believed to produce more valid research outcomes than structured interviews. This is because it pays attention to the different knowledge and experiences of the research subjects in order to accurately describe these pieces of information.
In unstructured interviews, questions are informal and spontaneous. Therefore, they enable the interviewer and the interviewee to have a real conversation about the research subject rather than having the typical question and answer session associated with structured interviews.
Conducting an unstructured interview is largely time-consuming. Since the interviewer can come up with as many follow-up questions as are necessary, he or she can explore different areas of the research subject matter which typically takes extended periods of time.
An unstructured interview is limited to a small data sample size because of its detailed approach that is time-consuming. This makes it difficult for the interviewer to arrive at objective research findings since his or her data does not accurately reflect the bulk of the research group.
Unstructured interviews cannot be used to gather quantifiable data because it does not apply the same set of standardized questions to their research subjects. Hence, it is not suitable for statistical research processes that deal with measuring data using a range of numerical values.
Unstructured interviews are subject to research bias as a result of the relationship between the interviewer and the interviewee. Usually, the greater the status difference between the interviewer and the respondent, the less likely respondents are to express their true feelings.
An unstructured interview is usually utilized for qualitative data gathering because of its in-depth approach to describing the experiences and knowledge of the interviewee. This contrasts the methodology of structured interviews which pays attention to collecting measurable data using a set of standardized questions.
As highlighted in this article, there are different types of questions that can be included in an unstructured interview including open-ended questions, closed-ended questions, and dichotomous questions. These different types of questions foster the two-way communication between the interviewer and interviewee, and vice versa.
Conduct unstructured interviews with smart forms that asks questions with respect to interviewees' response using form logicGet Started
You may also like:
Anonymous survey is one of the data collection techniques that have been proven to increase response rates. This is partly because people ...
Using online polls is great way to conduct elections or ask audience for instant feedback on just about anything. Asides aiming to get ...
Developed by Charles Osgood in 1957, the semantic differential scale plays an integral role in helping researchers understand the emotive ...
Structured and unstructured interviews are common methods of gathering data in research. While structured interviews are mostly used in ...