Nearly 45% of the world’s population can be found on social media according to a recent research report. With such a huge human presence on multiple social platforms, there’s definitely a lot of information you can gather from these platforms by carrying out a social media survey.
Social media represents a virtual simulation of everyday life and this means that you can gather useful information about human behavior by observing interactions as they occur on these channels. A social media questionnaire or survey is a full-proof method that can help you gather and interpret online behaviors.
Social media platforms are extremely conducive and rich-data contexts for market research. By tracking social media interactions across different channels, you can discover the preferences and interests of your target audience, and also leverage this information to create user-centered campaigns.
Social media surveys help you to identify trending issues and hot topics that your target audience is interested in. In fact, there are a variety of different methods, tools, and tips you can use to uncover market insights and consumer behavior on social media.
Monitoring and searching hashtags related to your industry, product, or brand is a good way to discover what your target audience is talking about at a particular point in time. Social media survey is also a valuable tool for real-time market research and allows you to drive user engagement and interactions that translate to accurate data for market research.
Social media surveys also help you to carry out social listening on trending issues. For example, you can post a short survey on your Facebook, Instagram, and Twitter pages to find out what your online community thinks about a trending social issue.
For organizations looking to intensify corporate social responsibility efforts, tracking societal issues via social media surveys can help you decide on the best ways to weigh in on these issues. You can get feedback from your audience to find out what they expect from your organization with regards to a trending societal issue.
With increased social media activity and interactions, cyberbullying is now on the rise. One way to track and address this is to conduct smart social media surveys that allow people to share their experiences with bullying and targeted harassment online.
You can start by creating a simple poll with a dichotomous question on your social media platforms. Based on the responses provided, you can take things a notch further by sharing social media questionnaires where they can detail their experiences and suggest ways to address the problem.
How often have you come across this product online?
What is your favorite product within this industry?
Do you prefer to shop online or offline?
Do social conversations influence your product choices?
How likely are you to buy a product recommended online?
How likely are you to recommend a product to your online community?
To what extent does a brand’s social media presence influence your purchasing decision?
What social media channels are you most active on? Choose as many as are applicable.
How old are you?
Kindly indicate your employment status?
Have you ever been bullied online?
Please describe what happened when you were cyberbullied.
Did you report to anyone when you were cyberbullied? If no, why?
What can be done to address cyberbullying?
On which social media platforms have you experienced cyberbullying? Choose all the options that apply.
Have you ever been harassed online?
In your opinion, what platforms have the least anti-discrimination laws?
What platform has the highest anti-discriminatory laws?
Has social media had any effect on your mental health?
Do you experience any form of anxiety while using social media platforms?
Do you have a different personality on your social media pages?
To what extent does social media influence your behaviors and actions?
Do you filter the content you consume online?
Tell us how social media has impacted your mental health.
To what extent has social media affected your self-esteem?
How many hours do you spend on social media every day?
Which social media channels are you most active on?
How useful is social media for learning?
What do you use social media for?
How many social platforms are you on?
How often do you use social media?
How often do you post on social media?
Is social media the first thing you check in the morning?
Formplus has a drag-and-drop form builder where you can seamlessly create your social media surveys for use. In the form builder, you can add different fields to your social media survey and customize the form’s appearance in line with your preferences.
Here, we’ll show you how to create a social media survey using Formplus.
In this article, we’ve examined different social media survey questions and shown you how social media can be used to gather real-time insights into individuals’ behaviors. Asking the right social media survey questions help you to better understand the behavior of your target audience on social media.
Many social media platforms allow you to create polls for real-time feedback. However, if you want to gather more information about a topic, you can create a social media survey with Formplus, then share it with your online community using the social media direct sharing buttons.
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