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Turnaround time in handling customer feedback is vital to delivering an awesome customer experience. An awesome customer experience on the other hand is essential in driving revenue growth. 

To ensure prompt action on customer feedback software tools like Survey Sparrow has been developed to help organizations manage customer experience using features that foster data collection, analysis, and action on consumer feedback in real-time. 

In this article, we would provide in-depth details on the Survey Sparrow. We would also show you the best  7 alternatives, in 2023  that can automate data collection, deliver actionable insights from the data collected and ultimately increase revenue, customer satisfaction, and customer loyalty just as the Survey Sparrow Software.

These alternatives are Google Form, Formplus, Typeform, SurveyMonkey, Jot Form, Sogosurvey, Qualtrics, and Zoho Survey. 

All of these options mentioned here have their innate pros and cons, and the decision to choose any of them would depend solely on your preference, unique specification, and the objective of your research.


What is Survey Sparrow?

Survey Sparrow is an online survey tool used to collect feedback from customers, employees, and basically, anyone whose feedback or input is needed. It offers a smooth and hitch-free platform for administering surveys.

Survey Sparrow offers features customizable survey templates,  real-time data reporting and analysis, advanced skip logic, and seamless integration with other tools. It is mostly used for employee engagement surveys, to measure customer satisfaction, and for market research. 

One unique feature of Survey Sparrow is that it allows users to transform online surveys into chat conversations, which improves the rate of survey completion by up to 40%, and with its robust collection of question types, users can create a personalized and engaging survey for respondents.

Top 7 Best Survey Sparrow Alternatives

1. Google Forms

This is a free online survey tool created by Google. It aids users in generating and distributing survey forms, questionnaires, and quizzes. Let’s take a quick look at some of its unique offerings.

  • Features: Google Forms offer a robust collection of features for survey creation and administration, an array of question types, the ability to edit the form to include images and videos as well as the option for collaboration, which is great for teamwork, all in real-time.
  • Customization: There is a customization option with Google Forms, with a simple design approach, however, the number of features that can be tweaked to suit unique user preferences is limited.
  • User-friendliness: Google Forms is popular for its user-friendly UX design that newbies can catch on to real quickly with minimum effort. It offers a smart drag-and-drop builder that allows anyone to create surveys without any technical knowledge.
  • Robustness: Its affiliation with Google, allows for the integration of Google tools. All that is needed to access the forms is a Gmail address. It also allows for bulky data collection and lets you see the activities on your forms all in real-time.
  • Integration capabilities: Google Forms integrates seamlessly with Google tools, like Google Sheets, and Google Drive and it supports third-party integrations via tools like Zapier.
  • Support: While Google Forms features a wide knowledge base and community support, its direct customer support is weak, hence it relies mainly on self-service options.
  • Pricing: Google Forms is 100% free to use, as it is part of the Google Workspace offerings. However, for additional storage options, there is a payment plan.

In summary, Google Forms is a widely used option for users looking for a free and comprehensive survey tool, that can help with your survey research. However, if you looking to use a survey too, with advanced features, flexible templates, and full-time customer support you might want to consider other alternatives.


Formplus is a powerful data collection software, that facilitates data collection, and online surveys by providing free code surveys from templates that can be customized to suit the unique needs and specifications of users.

  • Features: Formplus has multiple intuitive features that help create interactive and dynamic surveys. First up is its code-free kanban style drag and drop form builder that lets users customize any of the survey forms in the templates library. It also features advanced sharing options, where forms can be despatched to intended users, via an email link, QR code, or by simply embedding it on your website. Formplus fosters seamless integration with multiple payment gateways, advanced data analysis, real-time reporting, robust, 2-factor authentication secure cloud-based storage options, and real-time collaboration with multiple users.
  • Customization: All the survey templates on Formplus can be fully customized up to the tiniest detail, like color, theme, layout, and fonts. The code-free drag-and-drop builder makes it easy to add various question types, including fields, and more. 
  • User-friendliness: The Formplus interface is friendly and anyone with minimal tech knowledge can navigate the platform easily. 
  • Robustness: Formplus offers real-time collaboration features that allow team members to on surveys simultaneously. There is also a comprehensive reporting feature that analyzes the data collected.
  • Integration capabilities: Formplus integrates seamlessly with various credible third-party tools like Slack, Zapier, Google Drive, Dropbox, and more. This facilitates automated data transfer and enables data synchronization with other applications.
  • Support: Formplus offers excellent customer support where users can reach live agents, access email support, and have access to an extensive knowledge database.
  • Pricing: Formplus offers a free plan for all of its Survey forms templates, however, there are paid plans on a monthly and yearly basis that give users access to advanced features.

Formplus is an excellent alternative to Survey Sparrow and is suitable for anyone looking to use an intuitive and fully customizable online survey tool. 

3. Qualtrics

Qualtrics is a top survey and experience management software tool that allows users to collect, analyze and act on the feedback from respondents. Its focus is enterprise-level surveys and market research.

  • Features: Qualtrics features a multi-distribution channel, question options like survey logic, branching and skip logic real-time reporting and analytics, and robust integration with other research tools.
  • Customization: Qualtrics allows users to create highly tailored surveys with custom themes and personalized layouts. Users can customize the surveys to align with their organization’s brand.
  • User-friendliness: Qualtrics has a steep learning curve compared to other survey tools, so some familiarity with survey tools may be required to get a hang of it. However, its flexibility makes it suitable for users who required advanced survey design and research needs.
  • Robustness: Qualtrics is versatile and can handle large-scale surveys with complex requirements. It supports a huge volume of survey responses and provides advanced data management features. It also has secure storage features that ensure ensures data integrity.
  • Integration capabilities: Qualtrics integrates widely with multiple survey data tools and systems. It provides API and integration with well-known platforms like Marketo, Salesforce, and the like allowing for hitch-free data transfer and analysis. 
  • Support: Qualtrics provides personalized support to its users via a dedicated support team, online documentation, training resources, and a user community to address questions that may arise.
  • Pricing: Qualtrics pricing is tailored to enterprise needs, hence it varies based on the scale and unique specifications of the users. However, it is perceived as a pricey solution when compared with other survey tools.

Qualtrics is a dynamic survey tool that thrives in supporting enterprise-level surveys and market research. Its focus on advanced research and surveys makes the learning curve steep and the pricing higher when compared to other options. It is most suitable for larger organizations that need advanced survey functionality and have the required resources to invest in an advanced survey solution.

4. Typeform

Typeform is an online form builder that creates dynamic forms tailored to the needs of the users. The forms are interactive and visually appealing, with questions that are framed in a way respondents can easily respond to

  • Features: Typeform offers a variety of features, from a wide range of question types, like the Likert rating scale, open-ended questions, logic branching, integration with popular payment gateways, and more.
  • Customization: Typeform is known for its editable surveys that can be customized to suit user preferences and specifications. It has a broad range of tools to help the user design their forms and its application is wide, as it is not limited to survey forms only. It can be used to design quizzes, contact lists, shopping carts, etc.
  • User-friendliness: Typeform has an appealing user-friendly interface with a straightforward smart survey editor.that allows users to make changes with a drag-and-drop builder. It also features a .real-time preview of designed forms and a neat design that allows anyone to create surveys with minimal training on the first try.
  • Robustness: Typeform is a very robust survey tool that can accommodate the high volume of responses and give real-time updates for bulk surveys. Its features include response notification, data validation, and data transfer with other platforms.
  • Integration capabilities: Typeform integration with third-party applications is flawless and syncs with popular applications, like Mial chimp, Slack, Zapier, Google Sheets, etc.
  • Support: Typeform provides support using extensive knowledge databases, tutorials, and guides to help users navigate its platform seamlessly. There is also the option of live chat support for more personalized assistance.
  • Pricing: Typeform offers custom pricing plans, and also features a free plan with limited features. The printing is flexible and users can select a plan that fits their needs and budget.

5. JotForm

Jotform’s form builder is a convenient way to design and distribute online forms from any device. With 10,000+ forms in the templates library and dynamic design features, it has become a popular choice for payment forms, survey forms, lead generation forms, and lots more.

  • Features: JotForm consists of beautiful features that help users create versatile surveys, including various question types, integration, and collaboration tools.
  • Customization: JotForm allows users to tailor any of their forms to align with their brand themes and identity, using their code-free drag-and-drop builder. 
  • User-friendliness: JotForm offers an interactive user interface and its drag-and-drop form builder makes it easy for users to customize any of their predesigned form templates.
  • Robustness: JotForm is a robust platform that can easily treat high response volume without crashing. It provides data security through SSL encryption and boasts advanced features like conditional logic and data validity to guarantee survey data.
  • Integration capabilities: JotForm integrates seamlessly with various third-party applications and platforms. It supports integrations with popular tools like Google Drive, Dropbox, PayPal, Salesforce, and more, allowing users to automate workflows and streamline data management.
  • Support: JotForm has a dedicated support team and users can also access help through resources, and community assistance, there is also the option of submitting support tickets.
  • Pricing: JotForm also offers custom pricing based on the needs of the users. There are both free and paid plans with different features and usage limits. JotForm is a user-friendly survey tool with a range of comprehensive features, that make it suitable for businesses who need to create customized surveys at a flexible cost.

6. Survey Monkey

Survey Monkey is a well-known online survey platform, that allows users to create administer and analyze surveys.

  • Features: SurveyMonkey features various question types, like skip logic, and survey branching, as well as a wide array of survey templates, collaboration tools, data analysis, and custom reports. 
  • Customization: SurveyMonkey survey forms can be customized to suit user preferences in terms of branding and any other specification.
  • User-friendliness: SurveyMonkey has a user-friendly survey that is easy to navigate.With its drag-and-drop form builder users can edit pre-designed templates using a detailed step-by-step survey creation guide, based on the technical expertise of the users. 
  • Robustness: SurveyMonkey is a robust platform that can accommodate large-scale surveys with high-volume responses. It also offers data security with its advanced SSL encryption, password protection, and data analysis and reporting tools.
  • Integration capabilities: SurveyMonkey integrates seamlessly with a broad range of third-party applications like Slack, Microsoft Teams, and Salesforce, allowing for data synchronization with these platforms.
  • Support: SurveyMonkey offers support to its customers via a help center, tutorials, live chat support, and email support for troubleshooting and personalized help. through a comprehensive help center, documentation, and tutorials. Users can also access email support and live chat assistance for more personalized help and troubleshooting.
  • Pricing: SurveyMonkey pricing is custom based on the needs of the users. Although there are free plans, you can only access limited features with them. For more robust access, a paid plan is required.

7. Zoho Survey

Zoho Survey is an online survey platform that helps users create their survey forms from pre-designed templates with a simple, easy-to-use drag-and-drop interface.

  • Features: Zoho Survey provides a  comprehensive range of features that facilitate survey creation and distribution. Multiple question variants are part of its dynamic features, as well as collaboration tools that facilitate teamwork in real-time.
  • Customization: Zoho Survey allows users to customize their survey to add or remove fields from the pre-designed templates, change layout, and edit themes, colors, and fonts to align with their organization’s brand identity.
  • User-friendliness: Zoho Survey offers a friendly UX interface with a code-free drag-and-drop editor that anyone with limited technical skills can navigate with minimal effort
  • Robustness: Zoho Survey is a robust platform capable of handling large-scale and extremely high volumes of responses. It also includes advanced data analysis and reporting tools for deep survey insights, as well as a secure storage feature to protect data integrity
  • Integration capabilities: Zoho Survey integrates seamlessly with Zoho applications, such as Zoho CRM and Zoho Campaigns, and other third-party applications like mail chimp.Google Sheets and Slack.
  • Support: Zoho Survey provides support to users via user guides and a knowledge database. There is also the option of live chat and email support for its users. 
  • Pricing: Zoho Survey offers tailored pricing plans, and a free plan with limited features while the paid plans have increased survey responses and additional functionalities. The paid plans are price-friendly, making them suitable for businesses and organizations of various sizes.

Zoho Survey is a robust and user-friendly survey platform with a good range of features and fair pricing that makes it a suitable alternative to Survey Sparrow.

Why is Formplus the Best Survey Sparrow  Alternative?

We have established in this post that Survey Sparrow is a fantastic online survey tool, however, for the following reasons, Formplus is the best alternative to Survey Sparrow amongst all the other options discussed here.

Unlike Survey Sparrow which has limited customization, especially regarding the appearance and branding of your survey, and limited template options. Formplus has advanced form customization features that allow you to tweak any of the predesigned templates to align with your brand identity up to the tiniest detail, like fonts, logo, color, themes and more ensuring a consistent and top-notch presentation of all your surveys.

Secondly, Survey Sparrow capabilities make no provision for complex branching logic and intricate survey flows, however, with Formplus there are advanced features like conditional logic and survey branching. 

This allows users to tailor questions based on the respondent’s responses automatically and create personalized survey paths for the user based on their responses or feedback. 

 While Survey Sparrow offers basic reporting and analytics features, options for data analysis and visualization are limited. If you need in-depth data analysis, personalized reports, or dynamic visualization options, You are better off with Formplus as  Survey Sparrow is somewhat limited in this regard. 

With Formplus’s advanced Data Analysis and Reporting feature, you can generate detailed reports, create a visualized data sheet with charts and graphs and you can also extract valuable insights from the survey response with Formplus.

If you require advanced integration and automation, Formplus allows you to connect with a wide range of tools, and applications and automate workflow. 

Lastly, in terms of pricing, Survey Sparrow is higher compared to Formplus. 

For a cost-effective online survey builder, Formplus is your best bet.

With Formplus, you also enjoy unlimited surveys and responses, and collaboration features that allow multiple users to work on survey tasks simultaneously, monitor changes and leave comments. That’s not all! With the user management feature, you can control how much access you want your team members to have. 

Best of all, with Formplus, you get priority support that provides solutions for any issues encountered all in record time.


Survey Sparrow is a reliable survey tool, however, there are several alternatives available that offer dynamic features and benefits. The best alternative would depend on individual preferences and specific requirements and Formplus stands out as a power from builder that allows users to tweak or customize its offerings and features based on their preferences and unique specifications. 

  • Angela Kayode-Sanni
  • on 13 min read


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