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Black Friday is the biggest shopping event of the year and thanks to the pandemic, a larger percentage of shoppers will be focused on taking their carts online this year. This is why it’s important to streamline your eCommerce shopping experience so you can not only receive high-quality traffic on your store, but so you can also rack up more sales this year.

In this post, we’ll be highlighting five tips that’ll help you achieve this. Stay with us.

1. Optimize Your Store for High Traffic

The worst thing that can happen to you after preparing so hard for Black Friday is your website crashing due to an influx of traffic. You’d need to test ahead of time and scale up where necessary. Consider upgrading your website’s hosting or getting a load balancer. These two will help your website manage high traffic.

Another factor to look out for is your page speed. Let’s face it; customers aren’t going to wait for 10-20 minutes to purchase one item. Time is essential. So don’t let them move over to another store because your website is too slow to process orders.

Compress your images and remove unused plugins on your website as they can increase load time. You can also use Google Page Speed Insights to get more load time and optimization insights specific to your store.

2. Automate Order Processing through Guest Checkout

34% of customers abandon their carts because they have to create an account. Rather than going through the uncomfortable route of forcing customers to create an account before checking out, offer an option that’ll seamlessly allow them to complete a transaction.

The easiest way to do this is to embed payment checkout forms on your website. You can embed your Formplus payment form by simply copying and pasting a code snippet into your HTML.

If you run a social media store, you might not have enough time to look through all messages sent during your Black Friday sale. With a payment form, customers can enter the details of their purchase and pay directly on that page. Formplus also has calculation fields that can help automatically collate and show customers their total amount due.

With a guest checkout through a payment form, you’ll be able to increase the average order value on your store. This is because less cart abandonment means more sales.

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3. Set Up an Auto-Confirmation Email for Successful Transactions

Imagine completing a transaction and all you hear is crickets. Black Friday is a very easy day to get bad reviews that’ll haunt your store for a long time. So, set up automatic payment confirmation emails to notify a customer that they’ve had a successful transaction.

In this email, you should preferably highlight their order again, just so they can keep track of their purchase on your store. Now because the sales can be quite voluminous, delivery and shipping might take longer than usual. You should also highlight just how long your customers should expect delivery.

When you use Formplus payments, you can set up a custom message through our auto-responder to notify your customers of a successful order completion. Your autoresponder message can be witty or funny just like our Estrid example below.



4. Offer Multiple Payment Options

Not everyone would be comfortable using their credit or debit cards in your store. Your direct wallet payment option might also not be a convenient option. This is why you should offer multiple payment options at the checkout to provide a convenient option for every single customer that comes to make a purchase.

With Formplus payment forms, you can offer PayPal, Stripe, Flutterwave, and Paystack payments to your customers. Not your preference? Thanks to our Zapier integration, you can integrate with over 50 payment options like Google pay, Amazon pay, etc

5. Provide a Help Center or Updated Contact Information

In the midst of all the rush, some customers are still interested in your return policy, warranty period, and other order-related questions. 

At this point, they’d either need to read your documentation on this or reach out to you directly. If you don’t have a LiveChat on your website, ensure you have an updated email address for customer inquiries.

Also, place links to your returns and warranty policy in clear areas where they can access it easily.

And that’s it! Use these tips to identify prospective customer pain points and resolve them before commencing your Black Friday Sale. By resolving these issues, you are geared towards significantly reducing cart abandonment and generating revenue for your store.

News Flash

Formplus will be having a Black Friday Sale with 50% off all annual plans so this is a chance to create premium forms and surveys for half the price. Keep an eye out for your favorite plan during our Black Friday Sale.

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  • Formplus Blog
  • on 3 min read

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