Introduction

Market research is a career that requires a variety of competencies in order to execute the job duties effectively. These competencies will also aid you in establishing yourself as an industry expert in that space

Knowing what skills to acquire and where to find them is a vital component of professional development. The essence of this article is to provide an overview of the most beneficial certifications for Survey Researchers and how they can help to advance their careers.

In this article we would explore the best 20 certifications in the survey research field in 2023, that would be ideal to have by 2024 to help you improve your skills as a survey researcher.

Importance of Survey Research Certifications in the Field

Certifications are critical to have for survey researchers in the job market because they validate their level of competency and mastery of their profession. Employers are also on the lookout for certified professionals in the survey research space as it convinces them that the survey researcher has the requisite knowledge and skills necessary to perform their duty.

It also gives employers confidence that the survey researcher is well-versed in industry standards and regulations and, therefore can ensure that the surveys are carried out following all ethical guidelines and regulations. Lastly, certification gives employees an edge over those who are not certified.

Advantages of Obtaining Certifications As a Survey or Market Researcher

Survey researcher certification is a professional certification program curated to train survey researchers in the art of survey research and at the end of the programme successful candidates are acknowledged by a certificate showing their expertise and proficiency in the field of survey research.

The advantages of getting certified include;

  • Improved career prospects
  • Higher remuneration
  • Being abreast with recent or current development
  • Networking with other professionals in the survey research field
  • Promotion opportunities
  • Competitive skills

2018 Pearson VUE’s 2018 Value of Certification survey discovered that out of 10,000 professionals who underwent training and subsequent certification,67% of the participants became more positive and confident in their abilities. As we know confidence in one’s abilities evokes trust from others and ensures that you deliver on your job. This in turn enhances job satisfaction.

 Overview of the Top Certifications Discussed in the Article

  1. AAPOR Certificate in Survey Research Principles (CSR)
  2. MRS Advanced Certificate in Market and Social Research Practice
  3. PRC Professional Researcher Certification (PRC)
  4. Professional Certificate in Survey Design and Data Analysis
  5. ESOMAR Research Mastery Certificate
  6. University of Georgia Principles of Market Research Certificate Program
  7. NCSES Data Science Certification
  8. Research Society Advanced Certificate
  9. CIRQ Certified Insights and Research Quality Professional (CIRQ CRQP)
  10. Market Research and Intelligence Association (MRIA) Professional Researcher Certification (PRC)
  11. Certified Analytics Professional (CAP)
  12. Qualtrics Research Core Certification
  13. The University of Wisconsin Survey Research Certificate
  14. Digital Analytics Association (DAA) Certified Web Analyst
  15. Statistical Analysis System (SAS) Certified Advanced Analytics Professional
  16. The University of Georgia Survey Research and Data Analysis Certificate Program:
  17. Certified Data Professional (CDP)
  18. Digital Marketing Institute (DMI) Professional Certificate in Digital Research and Analytics
  19. SurveyGizmo Certified Research Expert
  20. Chartered Institute of Marketing (CIM) Diploma in Market Research

Key Considerations When Choosing a Market Research Certification

  • When choosing a survey research certification, there are several key considerations to explore.
  • The Relevance to career goals and aspirations
  • The Reputation and credibility of the Survet research survey certification
  • Recognition by industry experts
  • The Content and Curriculum outline
  • The format of delivery/flexibility offline or online
  • The cost and payment plan or schedule
  • Any recurring cost or need for recertification

Best Market Research Certifications To Have In 2023 or By 2024

The best survey research certifications to have in 2023 or by 2024 depend on individual career goals, industry focus, and personal preferences. It is recommended to research and compare the certifications mentioned earlier based on the key considerations outlined above to determine the most suitable options for your specific needs.

Certification 1: AAPOR Certificate in Survey Research Principles (CSR)

1. Description of the certification program

AAPOR Certificate in Survey Research Principles (CSR) was founded in 1947. The acronym AAPOR stands for American Association for Public Opinion and Research. It is one of the leading associations that trains and certifies public opinion and survey research professionals.

The association comprises producers and users of survey data and they cover topics like election polling, market research, statistics, research methodology, health-related data collection, and education.

Membership in AAPOR is a rare opportunity to learn from a mix of leaders in the survey research and public opinion space, where members have the opportunity to network and gain knowledge that would improve how survey research is conducted and administered.

2. Key topics covered in the certification curriculum

The topics covered are classified into two categories virtual and in-person(physical classes)

Virtual Short Courses:

  • Using Cell Phone Tracking for Predictive Polling
  • Introduction to Data Integration for Combining Probability and Non-Probability Samples
  • Introduction to probability samples, non-probability samples, and their applications in practice
  • Calibration weighting approach
  • Hybrid approaches by combining both propensity score weighting and mass imputation approaches.
  • National Health Nutrition and Examination Survey, the Behavioral Risk Factor Surveillance System, and the National Health Interview Survey by using SAS/R computational codes. 
  • Open-ended Questions to Measure Opinions, Preferences, and Values
  • Research ethics, effective reporting, and how researchers can apply AAPOR and professional norms of transparency and replicability to open-ended question data.
  • Demystifying Nonprobability Samples from Online Panels

In-Person Short Courses:

  • Fresh, Organic Data for All: A Comprehensive Overview of Big Data Collection Methods
  • All Ifs and Buts and Nots About Qualitative Research Methods: Data & Analysis
  • Respondent-Driven Sampling: Overview and Practical Tools
  • Collecting Digital Trace Data in Surveys

3. Benefits and recognition associated with the certification

AAPOR is the leading organization in cutting-edge developments and knowledge on public opinion and methods of research

  • Joining AAPOR connects users with broad methods in understanding basic and applied questions about what people think feel and do
  • Access to the latest innovations and developments in data collection and analysis
  • Other benefits include 12 monthly subscriptions to Public Opinion Quarterly
  • 12 months subscription to the Journal of Survey Statistics and Methodology
  • AAPOR mailings and access to AAPORnet

4. Eligibility requirements and application process

To be eligible for AAPOR training and certification, individuals need a first bachelor’s degree from an accredited institution in a related field like social sciences, statistics, marketing, etc. There are varying membership options as well, some of the membership categories require professional experience in survey research and there are options for undergraduates or fresh graduates who meet certain educational requirements in relevant fields of study.

The application process is straightforward. Applicants need to create an account on the site and fill out an application form, with personal details and relevant documents.

To know more about AAPOR, check here.

Certification 2: MRS Certificate in  Market Research 

1. Description of the certification program

The MRS advanced certificate is the leading and fastest-growing vocational qualification in the field of research. It helps candidates have a clear grasp of the principles guiding all stages of the research process. allowing candidates to design and conduct vital research tasks.

The MRS Advanced Certificate is designed for newbies in the commercial and social research marketing space.

The MRS Advanced Certificate is a single-unit qualification suitable for everyone in the research field which helps users understand the following;

  • The Role of market research in decision making
  • The basic principles and processes which underpin effective market research
  • How to choose the most appropriate method or tool for a project
  • The value of research information to the business or organization.

2. Key topics covered in the certification curriculum

  • The basics of market research
  • The tools used in market research
  • Working with data
  • Design and plan marketing research 
  • Collect marketing research data
  • Analyse marketing research data
  • Interpret and present marketing research findings
  • Develop a customer insight strategy
  • Implement and evaluate a customer insight strategy
  • Ensure marketing activities comply with legal, regulatory, and ethical requirements 

3. Benefits and recognition associated with the certification

  • Professional Recognition
  • Membership in an advanced analytics network
  • Access to  10 expert events annually
  • Attracting agency and client side, Conferences, awards, and parties  
  • Access to a series of webinars complemented with 40 e-books plus in the Knowledge Centre. 
  • Doorstep delivery of  Impact magazine 
  • 30% discount on other 70 MRS training courses
  • Mentoring with a senior research expert
  • Access to the MRS specialist job finder site
  • Discounts on almost all MRS products – which can save you £400-800 a year!

4. Eligibility requirements and application process

The MRS Certificate requires candidates to take a training program in the Foundation Course in Market Research and then successfully pass an online multiple-choice examination. After which they become eligible for the advanced certificate market research programme.

  • 12 months or more of relevant experience in the market or social research
  • MRS Certificate in Foundation Market Research
  • Satisfactory nomination by an employer
  • Satisfactory nomination by course tutor, in cases where the Advanced Certificate is being taken alongside an undergraduate degree
  • 2 A Levels (or equivalent)
  • Mathematics and English GCSE, at Grade C or above (or equivalent)

5. Testimonials or success stories from professionals who have obtained the certification

  • Kenny Imafidon, MMRS, ClearView Research, CEO

Despite already being in research for 5 years, I found the qualification was valuable in developing my skills as a researcher. It helped me to think more critically about how I conduct research and gave me the know-how about how I can deliver more robust studies for our clients.

Certification 3: PRC Professional Researcher Certification (PRC)

1. Description of the certification program

Professional Researcher Certification (PRC) is a well-known and respected credential in the research space. It was created as a powerful tool to aid researchers at all levels of work experience and education to help them become knowledgeable in market research and analytics industry best practices.

The certifying organization for the PRC is the Insights Association so all details can be found on their website. 

 2. Key topics covered in the certification curriculum

  1. Introduction to Market Research and the Research Process
  2. Market Research Design and Data Identification
  3. Sampling in Market Research
  4. Qualitative Market Research
  5. Quantitative Data Collection Methods
  6. Measurement and Questionnaire Design
  7. Introduction to Data Analysis
  8. Advanced Analytic Techniques s
  9. Working with Secondary Data: Syndicated and Big Data
  10. Communicating Research Results
  11. Global Market Research
  12. Emerging Methods and the Future of Market Research
  13. Ethical and Legal Issues in Market Research

3. Eligibility requirements and application process

To be eligible for PRC an associate degree and over 24 months of work experience are required to apply.

Subsequently to qualify for the PRC exam a pass in 12 requisite educational courses is required.

Certificate 4: Professional Certificate in Survey Design and Data Analysis

1. Description of the certification program

The Survey Design and Data Analysis Graduate Certificate Program is a program designed for working professionals across all disciplines who want to learn the ropes of survey design and analysis and acquire the expertise necessary to manage any survey process in a corporate organization or government agency setting.

2. Key topics covered in the certification curriculum

  • Questionnaire Design
  • Statistical Computing Packages for Survey Research 
  • Applied Sampling Techniques for Survey Research
  • Survey Management 

3. Eligibility requirements and application process

To be eligible for the Survey Design and Data Analysis Graduate Certificate course in statistics is required alongside two recommendations and all prior academic records from higher institutions attended. A statement of purpose and current resumé or curriculum vita is also required for admission into the graduate certificate program. 

Certificate 5: ESOMAR Research Mastery Certificate

1. Description of the certification program

Esomar is a  virtual academy that provides robust and varied professional training and certification in various aspects of research. The program is facilitated by experts in various fields. At the end of the course, participants receive a certificate of completion.

2. Key topics covered in the certification curriculum

  • Survey Design Masterclass: How to Fix Broken Surveys and Design Brilliant New Ones
  • Real-Time Online Qualitative Research
  • Advanced Quantitative Methods for Insights and Analytics
  • How to Design Questionnaires That People Want to Answer
  • Python for Market Research
  • Empathetic Survey Design

3. Benefits and recognition associated with the certification

  • Digital and face-to-face networking
  • Listed on our trusted member’s search
  • AI-Driven library of resources and reports
  • Support to boost your professional standards
  • Discounted rates and member-only perks
  • Eligibility to list the company on ESOMAR Directory
  • Instant worldwide recognition

Certificate 6: University of Georgia Principles of Market Research Certificate Program

Principles of Marketing Research is an online certificate course offered by the MRII (Marketing Research Institute International) and the University of Georgia Center for Continuing Education. It is a self-paced, self-study program designed specifically for research professionals.

ESOMAR has also been supporting this course for the last 10 years and, with over 3,500 students from more than 60 countries worldwide, it has become one of the research profession’s highest quality, most valued, and most widely supported educational programmes on the fundamentals of marketing research.

The Principles of Market Research course helps newbies and professionals in the research space understand the full process of research from start to finish. The course covers the 13 topics of the Market Research Core Body of Knowledge (MRCBOK™) and is endorsed by accredited marketing research and insight industry associations.

1. Key topics covered in the certification curriculum

  • Introduction to Market Research and the Research Process
  • Market Research Design and Data Identification
  • Sampling in Market Research
  • Qualitative Market Research
  • Quantitative Data Collection Methods
  • Measurement and Questionnaire Design
  • Introduction to Data Analysis
  • Advanced Analytic Techniques
  • Working with Secondary Data: Syndicated and Big Data
  • Communicating Research Results
  • Global Market Research
  • Emerging Methods and the Future of Market Research
  • Ethical and Legal Issues in Market Research

2. Benefits and recognition associated with the certification

This course helps participants to achieve the following;

  • Career Advancement and improved research skills
  • Recognition by certifying bodies in US and Australia
  • Self-paced program
  • A Certificate of Program Completion from the University of Georgia — a premier U.S. educational institute and recognized global leader in continuing education
  • Certification from three global professional associations on completion( The Canada-based Certified Analytics and Insights Professionals (CAIP); the Australia-based The Research Society (QRP); and, in the healthcare industry, Intellus Worldwide.

3. Eligibility requirements and application process

The course is open to anyone interested in market research. To apply select the membership options that suit you and apply on the Esormar website here.

4. Testimonials or success stories from professionals who have obtained the certification

The Principles of Market Research has been beneficial to many of our employees for the last 17 years. It provides a great foundation for aspiring “researchers” or anyone remotely involved in the Market Research industry. We highly recommend this program.” — Lisa Weaner, SVP, Retired, MaritzCX 

The flexibility of the program works well for our employees and management. It’s a great tool that you should consider for your organization.” — Mary P. Klupp, Director, Global Consumer Insights, Retired, Ford Motor Company

“The Principles of Market Research is a development program that is a highly effective tool both for those at the start of their career journey or making a career switch to MR, and for those who are in a sales or marketing role but want to improve their insight/data-driven decisionmaking capabilities.” — Elys Roberts, CEO, Ipsos

Certificate 7: NCSES Data Science Certification

1. Description of the certification program

The Institute for Emerging CORE Methods in Data Science, or EnCORE, is led by the

The University of California San Diego in collaboration with the University of California, Los Angeles; University of Pennsylvania; and The University of Texas at Austin. EnCORE brings scientists from multiple disciplines such as statistics, mathematics, electrical engineering, theoretical computer science, machine learning, etc. to offer collaborative courses in data science.

The course aims to train students rigorously in studying the mathematical foundation of big data processing, developing algorithms, and learning how to analyze them. 

2. Key topics covered in the certification curriculum

  • Clustering
  • Estimating Statistical Properties of Data
  • Near Neighbor Search
  • Algorithms over Massive Graphs and Social Networks
  • Learning Algorithms
  • Randomized Algorithms
  • Algorithms in Data Science
  • Topological Data Analysis
  • Theoretical Foundations of Data Science II
  • Probability and Statistics for Data Science

3. Benefits and recognition associated with the certification

Students affiliated with EnCORE Institute can take advantage of a myriad of theory courses offered by these four universities.

  • The University of California San Diego
  • University of California, Los Angeles
  • University of Pennsylvania
  • The University of Texas at Austin

4. Eligibility requirements and application process

EnCORE Institute will be offering collaborative courses jointly with UCSD, UCLA, UPenn, and UT Austin. The eligibility requirements vary for each of the institutions.

Certificate 8: CIRQ Certified Insights and Research Quality Professional (CIRQ CRQP)

1. Description of the certification program

CIRQ (Certification Institute for Research Quality), a subsidiary of the Insights Association, was established in 2009. It provides certification services to market research and data analytics organizations.

2. Key topics covered in the certification curriculum

  • Market, opinion, and social research, including insights and data analytics. 
  • Information technology – Security techniques – Information security management systems
  •  Privacy information management

3. Benefits and recognition associated with the certification

CIRQ offers the ISO certificate which is also known as the International Organization for Standardization (ISO). It is recognized worldwide as an authority on quality management. The ISO Research Standards have a wide acceptance and in some cases, it is required globally. The ISO certification credential is considered to be the mark of standard and quality globally.

Studies have shown that ISO-certified companies have increased productivity and increase in revenue, This is a result of increased productivity in employees and client satisfaction leading to repeat businesses.

The ISO certification enhances employee morale due to the training given to employees that helps them define roles, responsibilities, and a clear picture of how their roles affect the quality and performance of their organization.

4. Eligibility requirements and application process

All the details for eligibility and application can the found on the Insights Association support pages for ISO 20252 and ISO 27001 for educational content and a general overview of the processes.

Visit the CIRQ website for the step-by-step certification process

5. Testimonials or success stories from professionals who have obtained the certification

As our clients are increasingly concerned about their quality and tightening up on compliance, ISO certification gives us an advantage.

After investigating several ISO certification bodies, I chose CIRQ because of its reputation and global certification approach, which suits us perfectly.” – Dr. Jessica Santos

Certificate 9: Market Research and Intelligence Association (MRIA) Professional Researcher Certification (PRC)

1. Description of the certification program

Certified Market Research Professional (CMRP) certification was established to help researchers understand in detail the end-to-end research process. 

2. Key topics covered in the certification curriculum

  • Market research
  • Designing a research project: The tools of market research
  • Conducting market research and market research concepts
  • Marketing research system and forecasting demand
  • Competition Analysis
  • Branding and Customer Value
  • Creating Customer Value, Satisfaction & Loyalty
  • Consumer behavior
  • Identifying market segments & targets
  • Data Analysis and Reporting

3. Benefits and recognition associated with the certification

  • IIMRA is the world’s largest market research and analytics certification body
  • Users get a competitive advantage by developing the market research skill set
  • 12 months  IIMRA membership

4. Eligibility requirements and application process

  • Candidates with a minimum of 3 years experience in either of the following;
  • market research
  • Strategy
  •  Branding
  •  Advertising
  •  Analytics
    A Passion for market research/ brands/ advertising
  • Interest in understanding  consumer thinking
  • A desire to advise clients on how to improve their brand’s performance in the market

5. Testimonials or success stories from professionals who have obtained the certification

  • “The effort required to prepare for IIMRA certification exams broadened my knowledge by exposing me to a wide variety of market research methodologies, terminologies, and cases.”IIMRA Certified Market Research Analyst

“Several market research and consulting companies are well aware of the certifications offered by IIMRA. This certification helped me to be special in a crowd” – IIMRA Certified Market Research Expert

Certificate 10: Certified Analytics Professional (CAP)

1. Description of the certification program

The Certified Analytics Professional (CAP) certification is a recognized independent verification of the critical technical expertise and related soft skills needed to be accomplished in analytics and data science. It is valued by analytics-oriented organizations. Cap certification attests to an employee’s superior competency in the 7 domains of analytics.

2. Key topics covered in the certification curriculum

  • Business Problem Framing 
  • Analytics Problem Framing 
  • Data 
  • Methodology Selection 
  • Model Building 
  • Deployment 
  • Lifecycle Management 

3. Benefits and recognition associated with the certification

  • Global Recognition in the analytics space
  • Better Career Opportunities
  • Superior competency in the seven domains of analytics

4. Eligibility requirements and application process

  • Experience with any degree in an unrelated analytics area
  • Confirmation of soft skills from the employer

Certificate 11: Qualtrics Research Core Certification

1. Description of the certification program

The Qualtrics Research core certification program equips you with the skills and ability to carry out complex research, communicate with target audiences, and uncover meaningful insights via the Qualtrics CoreXM platform.

With the Qualtrics Research Core Certification professionals can effectively create engaging survey experiences and collect data to help analyze surveys to uncover emerging trends, engage with your target audience via multiple channels, and share findings with stakeholders through a compelling story that drives action.

2. Key topics covered in the certification curriculum

  • Building An Advanced Survey
  • Customizing Survey Experiences
  • Distributing to Your Target Audiences
  • Exploring and Analyzing Your Data
  • Reporting on Your Insights

3. Benefits and recognition associated with the certification

  • Access to Qualtrics and XM professionals around the globe
  • Global recognition as a Qualtrics expert 
  • Career Elevation

4. Eligibility requirements and application process

Details on eligibility requirements and applications can be found on the Qualtrics website.

Certificate 12: University of Wisconsin Survey Research Certificate

1. Description of the certification program

The University of Wisconsin Survey Center has carried out thousands of studies in the field of survey research since its inception in 1987. It was originally established to serve both the instructional and research needs of faculty on the UW-Madison campus, however, it has grown to serve a wide range of clients both at UW and elsewhere.

2. Key topics covered in the certification curriculum

  • Web Surveys
  • Telephone Interviews
  • Cognitive Interviewing
  • Instrument design and testing
  • Face-to-Face Interviews
  • Mail Surveys

3. Benefits and recognition associated with the certification\

At the end of the training and certification professionals would be able to 

  • collect high-quality data
  • Expert consultation on survey design and implementation using mediums like mail, telephone, and face-to-face interviews.
  • Meet enhanced protocols like FISMA when a project requires. 

4. Eligibility requirements and application process

Details on eligibility for training and certification can be found on their website.

Certificate 13: Digital Analytics Association (DAA) Certified Web Analyst

1. Description of the certification program

The Digital Analytics Association (DAA) Web Analyst Certification Program™ is a certification program aimed at training professionals on the nitty-gritty of web analytics. 

2. Key topics covered in the certification curriculum

  • Measuring Marketing Campaigns Online
  • Creating and Managing the Analytical Business Culture
  • Web Analytics Site Optimization
  • Measuring Marketing Campaigns Online
  • Creating and Managing the Analytical Business Culture

3. Benefits and recognition associated with the certification

The Certification provides individuals with:

  • Global recognition of professional achievement
  • Elevation in career and choice employment opportunities
  • Recognized Credential that demonstrates expertise in web analytics

4. Eligibility requirements and application process

  • Web Analytics Experience
  • Post High School Education

5. Testimonials or success stories from professionals who have obtained the certification

“For me, the CWA stands out as the main tool independent certification when it comes to analytics, so I was very satisfied with achieving it. For me, it was one of my personal goals at the time and I honestly felt validated in my analytics skills when I passed.

By having the certification you become more attractive both as a consultant and as an employee because your understanding of analytics is documented. In a world with a lot of self-proclaimed gurus, you can put some official credibility where your mouth is.”

Steen Rasmussen CWA™, Copenhagen Denmark

“We know that having the right tools and technologies is only half the battle. Acquiring the talent that is capable of taking the data and making an impact on the business is where the rubber meets the road.”

The Digital Analytics Association’s Certification™ program, as a symbol of excellence, represents a huge advance for the web analytics community and a victory for all companies and organizations that want to be data-driven.”

Corry Prohens, NY NY USA

Certificate 14: Statistical Analysis System (SAS) Certified Advanced Analytics Professional

1. Description of the certification program

This program is for individuals who want to enhance their knowledge in predictive and statistical modeling skills, in other to drive data-informed business outcomes. On course completion learners will acquire SAS statistics, modeling, and programming skills including ANOVA, regression, logistic regression, business applications of modeling, and challenges of modeling.

2. Key topics covered in the certification curriculum

  • Introduction to Statistical Analysis: Hypothesis Testing
  • Regression Modeling Fundamentals
  • Predictive Modeling with Logistic Regression using SAS
  • The Value of SAS Certification

3. Benefits and recognition associated with the certification

  • SAS certifications are globally recognized
  • This Professional Certificate helps prepare you for the industry-recognized SAS Statistical Business Analyst certification exam
  • Discounts on certification exams, and access to free e-learning to build their skill sets
  • Career elevation as  SAS skills are highly in demand among today’s employers

4. Eligibility requirements and application process

Eligibility requirements and the process for application can be found on their website.

5. Testimonials or success stories from professionals who have obtained the certification

“I directly applied the concepts and skills I learned from my courses to an exciting new project at work.”

Jennifer J.

– Learner since 2020

Certificate 15: University of Georgia Survey Research and Data Analysis Certificate Program

1. Description of the certification program

This online survey research and data analysis certificate will introduce learners to the vital concepts of analysis of quantitative research data in surveys. At the end of the course, learners would be able to treat data objectively derive actionable insights from data link the findings to business decisions, and create effective recommendations. 

2. Key topics covered in the certification curriculum

  • Sampling in Market Research
  • Measurement, and Questionnaire Design
  • Sampling in Market Research)
  • Working with Secondary Data: Syndicated and Big Data.

3. Eligibility requirements and application process

There are no prerequisites for enrolling in the course. However, some knowledge of basic research design and quantitative research practices is assumed before commencing the course.

4. Benefits and recognition associated with the certification

  • Access to dynamic and up-to-date online curriculum, designed by global leaders in academic and applied marketing research
  • Knowledge of selecting the right analysis techniques. 
  • Proficiency in statistical tests that highlight important differences among groups in your data.
  • Recognition by certifying bodies in the United States, Canada, and Australia. 
  • Program delivery by the University of Georgia, a premier US educational institution and recognized global leader in market research education
  • Endorsement by major industry associations worldwide

Certificate 16: Certified Data Professional (CDP)

1. Description of the certification program

The Certified in Data Protection is an extensive global training and certification program established to teach candidates the most appropriate data protection practices during the total lifecycle of the data, whether it’s in transit, being processed, or at rest.CDP is a registered certification of Identity Management Institute which focuses on data protection risks, global privacy as well and security concepts and standards.

At the end of the program, CDP candidates would understand the data protection risks and the risk management processes. This way they can then leverage the industry’s best practices and standards to design their data protection strategies and incident management plans to manage risks and meet the regulatory requirements. 

2. Key topics covered in the certification curriculum

  • Governance and Management
  • Risk Assessment
  • Access Controls
  • System Security
  • Vendor Risks
  • Incident Management
  • Operations Security
  • Privacy & Compliance
  • Data Management
  • Business Continuity

3. Eligibility Requirements and Application Process

Interested candidates must apply to be or be members of the Identity Management Institute, to be eligible for the training and certification. 

4. Benefits and recognition associated with the certification

CDP status would make candidates experts in the field of information security and industry association with the IMI membership.

Certificate 17: Digital Marketing Institute (DMI) Professional Certificate in Data and Web Analytics

1. Description of the certification program

This course is designed to make learners familiar with core principles and best practices in analytics and data management. At the end of the course candidates would gain skills and competencies in Data collection and data cleaning, data analysis and forecasting, problem-solving and resolution of data security issues, and agile data reporting.

2. Key topics covered in the certification curriculum

  • Module 1 – Data and Analytics Fundamentals
  • Module 2 – Web Analytics & Google Analytics
  • Module 3 – Data Security and Compliance
  • Module 4 – Visualizing and Presenting Data

3. Eligibility Requirements and Application Process

There are no prerequisites to be eligible for the program.

4.  Benefits and recognition associated with the certification

  • Global Recognition
  • Career elevation
  • Associate Level Certification
  • FREE DMI Membership 

5. Testimonials or success stories from professionals who have obtained the certification

“Completing the online training has been fantastic! I’ve learned so much valuable information.”

Adam H, UK

Certificate 18: Chartered Institute of Marketing (CIM) Diploma in Market Research

1. Description of the certification programThe CIM qualification provides candidates with the essential skills required to break into the marketing industry and be able to perform professionally in a support-level role within the workplace.

2. Key topics covered in the certification curriculum

  • Fundamentals of Digital Marketing 
  • Digital Marketing Tools 
  • Developing Digital Communications Campaigns 
  • Module structure Communication in practice
  • Who are our Customers? 
  • Communicating with our Customers 
  • Creating a Customer Communications Plan 

3. Eligibility Requirements and Application Process

English language proficiency and an avid interest in marketing

4. Benefits and Recognition Associated with the Certification

  • Global Recognition
  • Increased employability 
  • Upto date with knowledge and trends in the marketing space

Conclusion

Survey research certifications provide numerous advantages for professionals in the field. These certifications enhance your credibility, demonstrate expertise in the field of survey research, and give learners a competitive edge in the job market. 

Therefore by obtaining a certification, survey researchers can expand their career opportunities and increase their earning potential. Most Importantly certification programs facilitate continuous learning and skill development, keeping researchers abreast with the latest methodologies and industry practices.

In this article, we discussed an overview of 18 top survey research certifications, including the AAPOR Certificate in Survey Research Principles (CSR), MRS Advanced Certificate in Market and Social Research Practice, PRC Professional Researcher Certification, ESOMAR Research Mastery Certificate, and more.

Each of these certifications covers key topics related to survey research, data analysis, and ethical considerations, to mention a few

It is noteworthy to mention that the choice of a survey research certification, should be based on relevance to career goals, the program’s reputation, curriculum content, delivery format, cost, industry relevance, and recertification requirements.

To keep up with current eligibility requirements and application processes for specific certifications, visit the official websites of the respective certification providers or contact them directly.

Overall, survey research certifications play a vital role in advancing the careers of professionals in the research space and ensuring adherence to the highest standards of excellence and professionalism in their work. 

By obtaining a recognized certification, survey researchers can establish themselves as competent and skilled practitioners, earning the trust of employers and clients alike.


  • Angela Kayode-Sanni
  • on 26 min read

Formplus

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Introduction Social research is a complex endeavor. It takes a lot of time, energy, and resources to gather data, analyze and present...


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