PR tools have evolved rapidly in the last five years. Now, more than ever, it’s important to take a step back and consider how you’re going to use these tools to reach your goals. 

PR tools are one of the most important things you can use to grow your business. They’re a great way to get in front of people who might be interested in your product or service, and they can help you find new customers who are already interested in a similar product or service.

The best PR tools have features that make them easy to use, while also providing the functionality you need to get the job done. In this article, we’ll cover what you should be thinking about before choosing which PR tool is best for your company. We’ll cover the top 17 PR tools in 2022 and how they can benefit your business.


How Formplus Can Help PR Managers

If you’re a PR manager, then you know how important it is to have an accurate understanding of the impact of a PR crisis on your brand. That’s why we developed our Formplus survey tool.

The Formplus survey tool helps you create surveys that are easy to use and understand, with clear instructions and visual guides. Formplus tool also provides a lot of flexibility in terms of what kinds of questions you can ask, which makes it easy for you to customize your survey to fit your specific needs.

Formplus also stands out because it encourages everyone who uses its platform to share their experience by leaving feedback on their website or through the form builder feature. 

What To Consider Before Choosing A PR Tool

When you’re looking at different tools, it’s important to consider the features, price, functionality, and ecosystem it’s built in—all of which can make or break the tool. So what should you look for?

1. The right price point: You don’t want to pay too much, but you also don’t want to spend too little! These days it’s easy to find a tool that works for your needs at a price that feels right.

2. Features: There are tons of different features on PR tools; some are just more helpful than others depending on what kind of content you’re looking for. If you’re looking for something that will help with social media management, consider something like Crystal or Hemingway (both offer templates for creating posts). If you’re looking for something that helps with analytics tools and reporting, try Mynewsdesk (which offers analytics reports). 

3. Functionality: A good tool should have all the functionality needed without being over-complicated or requiring too many steps from the users. 

Best PR Tools To Consider in 2022

1. HARO (Help a Reporter Out): HARO is a service that connects journalists with experts in different fields, like business, technology, or science. You can share your expertise with journalists and receive requests for interviews or expert opinions on relevant topics. The best part about HARO is that it doesn’t cost anything! You can sign up for free and start getting interviewed by journalists right away.

2. Google Alerts: Google Alerts is another great tool that connects journalists with experts all over the world. You can set up alerts for news stories related to your industry or topic of expertise, so if any journalist publishes something about it, you will know about it immediately.

3. Coverage Book: Coverage Book is a tool that allows you to take a snapshot of your audience’s social media profile, including their name, age, location, and social media platform. The tool will then let you know who has been following that person’s posts and how often they’re posting. It also provides statistics about each account’s activity so you can see what kind of posts are most popular with your target audience.

Price: $9 per month or $79 per year

Functionality: Allows you to track the reach and engagement of your target audience across all platforms (Twitter, Instagram, Facebook, and YouTube)

4. Visme: Visme is an online tool that allows you to create stunning visual content for your website in just minutes by combining photos, videos, and other elements into one cohesive piece. It also allows you to upload images from your computer or mobile device to get started creating visuals right away. You can use Visme even if you don’t have any experience creating graphics or photos because it comes with easy-to-use templates that let you get started quickly without having to know how everything works firsthand (and therefore having less time wasted).

5. BuzzSumo: BuzzSumo is a free tool that allows you to analyze the content of your competitors’ websites, blogs, and social media pages in order to identify potential topics for future stories or articles. You can also save this information in an Excel file so that you can use it for reference later on when planning new content ideas for your website or blog.

6. PRWeb: PRWeb is another free tool that helps you manage all aspects of your public relations campaigns including press release distribution; news gathering; media monitoring; reporting results back to clients, etc. It also allows you to track how many times each press release has been shared by journalists on Twitter or Facebook etc…

7. Critical Mention: Critical Mention is a powerful tool that allows users to create a list of influencers and search through them by category or keyword. The platform also offers features like trending influencer lists, which allow users to find out what’s hot in their industry so they can use it for their own marketing campaigns.

8. Moosend: Moosend is a great option if you’re looking for an all-in-one tool that connects with your social media accounts and tracks all of your activity on each platform. The interface is simple and intuitive, so it’s easy to get started right away. You can track any activity related to your brand or business—from follower growth on Twitter to engagement on Instagram—and save reports so they’re easily accessible in one place. Plus, Moosend offers free account management features so you can stay on top of what’s going on in your social media accounts without having to hire someone else to do the work.

9. Anewstip: Anewstip is another great option for those who are looking for an all-in-one tool that allows them to manage their entire social media presence from one place without having to make multiple rounds through different platforms each day or week when posting updates about their business or brand online

10. MuckRack: MuckRack is one of the most popular platforms for social media management and engagement. It allows users to monitor their Facebook, Instagram, Twitter, and LinkedIn account in real-time. Mention works in conjunction with MuckRack so that it can be used as an additional tool to monitor your activity on other platforms. The platform provides analytics on how many people have seen your posts, likes, and comments as well as engagement metrics like time spent on page views and audience engagement metrics like reach or impressions per post or link shared by followers.

11. Mention: Mention is an amazing tool for bloggers and content creators who want to grow their presence on social media platforms by tracking which posts are getting the most engagement and engagement rate per post (percentage of people who clicked backlinks after clicking on links).

12. SourceBottle: SourceBottle is a leading platform for online content and social media strategy. It offers a suite of tools that are designed to help you boost your brand’s visibility, engagement, and performance across multiple platforms. The platform also provides access to an extensive library of branded content. It is an ideal tool for marketers who want to reach new audiences, increase their brand awareness and generate leads.

13. Crystal: Crystal is a digital PR platform that helps businesses manage their presence on social media. With Crystal, you can create engaging content that drives more traffic to your website and engages with potential customers. Additionally, it provides access to high-quality images, videos, and audio files that can be used in your marketing campaigns. The fact that Crystal offers bulk uploads makes it ideal for small businesses that don’t have the resources or technical know-how required for more complex content management systems (CMS).

14. Hemingway: Hemingway is an app that helps you create compelling press releases in seconds without any coding knowledge required. You can create a press release template, add your own images and text, then use it as a starting point for more customized content. Hemingway also includes some helpful features like tracking stats on how many times your press release has been shared on social media or if it has resulted in new leads for your business.

15. Mynewsdesk: Mynewsdesk is another great option for creating high-quality press releases—it’s all about making sure that the content of your release aligns with the tone of your brand (and vice versa). You get access to templates and templates (like “SEO-Friendly Headline” or “Customer Service Questionnaire Writeup”) based on industry best practices so that you can focus on what matters most: writing great content.

16. Flaunter: Flaunter is another great tool because it lets you create beautiful landing pages that will impress your readers with their design and functionality. It also allows you to add videos, images, and other elements for added interactivity on your page

17. Brand24: Brand24 is yet another great tool that can help increase awareness of your brand among consumers by allowing them to learn more about you through text articles written about topics related to your business. It also allows you to track what people are saying about your brand, so you can respond quickly and effectively


If you’re in the PR business, your job is to get your brand out there so that people know who you are and what you do. To do this, you need to be able to reach out to influencers, customers, and potential clients. 

One thing’s for sure, if you want to be successful in the 21st century, then it’s time to take advantage of some great PR tools and stay on top of the latest developments in the industry. That’s why we’ve compiled a list of the best PR tools out there for your use.

  • Olayemi Jemimah Aransiola
  • on 8 min read


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