A tourist survey helps you to gather relevant information quickly. The data gathered in this survey is mainly sourced from tourists and people who have traveled widely for leisure.

Tourist surveys are an effective way to gain insight into the kind of people that visit your location, frequently. This way, you can predict future trends, display the typical visitor behavior and have the right persona of an ideal traveler or tourist. 

In this guide, we will show you what a tourist survey is, ways in which you can put them to use, the benefits some tips, and lots more.

What is a Tourist Survey?

A tourist survey is a research tool, that helps you collect information from people who have traveled frequently for leisure. This set of people are called tourists.

A tourist survey, hence, focuses on collecting information from people on the places they visited, the level of service they received, the hospitality of the locals in the area, the weather, the cost of leisure, entertainment accommodation, etc. It covers any information you want to gather about people’s experiences as it relates to travel. 

With this information or data, you can share information with others that provide relevant information on areas people would want to visit.

Tourist Survey Uses

Tourist surveys can be used for various purposes. Let’s take a look at a few of them.

Travel Agencies

Data from tourist surveys can be used to gather insight into choice destinations, the kind of activities that certain tourists enjoy, the number of funds they expend, etc. This information can be used to create custom campaigns to attract people to this destination that are now part of the areas your travel agency cover. 

Hotel Management

In the same way, hotels can use these surveys to discover what people truly think of the services they offer, from the cleanliness of their rooms to the quality of food, the cost, and the overall customer experience. This feedback would help them improve on weak areas and capitalize on their areas of strength as unique selling points. 

Government Agencies

Government establishments can use this data to drive more visitors to their country and generate revenue. With this information, they can create policies that encourage travel to their country and also create campaigns to create awareness about certain choice locations to create new streams of income for their citizens and invariably benefit from it.  

Tourist Survey Advantages

The advantages of tourist surveys are numerous and they include;

  • The creation of custom strategies that would increase tourist visits to a particular location.
  • Creation of targeted activities that would appeal to tourists based on data gleaned.
  • Provision of excellent customer experience, that would speak to the unique needs of the tourist, as expressed in the survey forms.
  • Create better strategies that allow the increase of tourists, both for companies and governments.
  • Better activities can be created for the interest of tourists.
  • Companies and organizations can offer a good experience to customers by knowing their needs.

Doing online surveys for tourists has a significant advantage since the visitor is given the option of being able to respond from any mobile device at the time they want.

Large amounts of information can be obtained about the most visited tourist sites to create better strategies for them to continue generating income.

With tourist surveys, you can create publicity for areas loved by tourists and achieve the following.

  • Honest feedback

Tourist surveys are one of the ways to gather objective and honest feedback that can only be gathered from travelers who have truly experienced all that a particular location has to offer. With this information, you can get valuable insights into what their perspectives are, on exhibits, events, and their general visitor experience.

  • Your Visitors Know That Their Opinion Counts

Gathering feedback via a survey like this one helps to let your respondents know that their opinion counts for something. Especially when you take actions based on their feedback, this builds trust in whatever brand you represent. 

  • Customer Persona

Do you wonder exactly who is coming to visit your attraction? Not only can a survey provide feedback about your destination, but it’s also an opportunity to collect demographic data about your visitors so you can better understand your audience and market to them more effectively. It may even reveal an opportunity to tap into a new market you hadn’t thought of before. 

  • Create Actionable Goals. 

Feedback from your visitors can help you can set realistic goals that will lead to impactful change within your organization. Any concerns raised by visitors can be converted into goals to be addressed. Equipped with the knowledge of what your visitors want you can turn your survey into fuel to grow your attraction’s bottom line this summer.

  • Track Your Growth

With consistent surveys, you can track your growth and changes made as a result of the feedback from your visitors.

Tourist Survey Tips

A tourist survey is a tool that allows you to collect information about people’s opinions about the place they visited or the services they received. Through a survey, people can provide data that allows us to measure the service quality, the facilities’ safety and hygiene, assess the places they visited, the activities they carried out, etc.

A tourist survey mainly allows us to obtain quality information quickly. This data comes directly from tourists or travel enthusiasts. Online surveys for tourism reduce costs and facilitate execution for specialized personnel who carry it out.

If you are going to create a survey for tourists, these tips would help. Remember that not everyone would respond to the study or speak the same language as you.

Design short surveys that allow you to collect enough information for your goals, especially because when someone is visiting a city, they usually do not plan to use that time to fill out a questionnaire. Outlined below are tips that would help you create your tourist survey.

Tip 1: Brainstorm

The thought of conducting research and getting valuable insight is an intriguing one. Oftentimes, we get caught up in the excitement of it all, and we lose sight of the main objectives.

Before jumping in and writing visitor survey questions, ask yourself what you want to learn.

Are you looking to better understand who is visiting? Or maybe you would rather learn what attractions are the biggest draws.

No matter what you’re looking to get out of the research, it’s essential to have a game plan.

With a clear understanding of what it is you want to learn, you can draft a better, cleaner survey. Having a game plan also keeps you focused when it comes to analyzing the data later on.

Tip 2: Check Your Sample Sources

Many tourism organizations have access to visitor databases, either through opt-in email lists or other databases that collect guest information.

Therefore, it can be helpful to work with other agencies and organizations in your region to see what is available.

Tip 3: Go Online, Go Mobile

Online tourism surveys are one of the best types of market research methodologies. It’s a practical and cost-effective way of gathering high-quality data in a short period. All age groups are conversant with this digital technology.

Tip 4: Keep It Short, Engaging, and Simple

Nobody wants to take a 15 to 20-minute survey. We find the ideal travel and tourism survey to be 15 to 20 questions in length. The 5 minutes mark has been identified as a threshold where many respondents abandon the survey. For this reason, keep the survey short.

Make sure the respondent is engaged throughout the travel survey. Change the scales from question to question using sliders, visual images, or grids. 

No one likes a 1 to 5 scale question rating 20 different rows on a grid. Keep your survey engaging.

Lastly, keep it simple. No need to use big words or confusing phrases. Ensure questions are short, unbiased, and to the point.

Examples of Questions for Tourists

Examples of questions for tourists:

  • What is your preferred means of transport to travel?
  • What kind of place do you like to visit when you travel for leisure?
  • How often do you go on a trip?
  • What season of the year is your best time to travel?
  • What kind of activities do you enjoy when you travel?
  • Where was the last place you visited on vacation?
  • What factors do you consider when purchasing a travel package?
  • Where do you like to stay?
  • How do you find accommodation?
  • On average, what price would you consider ideal for a travel package?
  • When making a trip, do you prefer company or would you rather go alone?

Tourist surveys are one of the quickest ways to increase your revenue and offer visitors the kind of service they want during their stay.

How To Create a Tourist Survey With Formplus

Formplus is the preferred offline and online data collection tool for creating and administering surveys and questionnaires in research. With Formplus, you can build different types of online tourist surveys with the various tools and features in our form builder. Better still, you can choose from the wide assortment of templates, which are ready to use and can be customized to suit your preference.

 Here’s how to make the most of an Online/Offline Survey with Formplus:

  • Log into your Formplus account at to get started. If you do not have a Formplus account, you can create one on the website via the signup page.



  • After signing into your Formplus account, click on the “Get Started ” button to access a tutorial on the form builder.


  • The next step is to create a title and use the add form fields, on the left-hand bar that has all the field options. Drag and drop anyone that suits your preference, edit each field to include the questions and options you want, and save the file.


  • The next step is to set up all your preferred integrations.

  • In the builder’s customization section, you can use various tools to edit the look and feel of your form, in terms of design, theme, font style/size, custom background images, and include your company logo.

  • Here, you can personalize your forms further by adding an intro and closing page and also add new pages to capture or share more information. You can decide on other options like storage, privacy, and much more.

  • Choose from any of the options available for sharing your survey, from socials to links, QR codes, email, social media, etc, You can now customize your link or use the default link provided.

  • View the responses from your respondents and details of who your participants are. Afterward, you click on the analytics button to get your report.


  • The final step is to test your form to see how they look before you launch.


Tourist surveys are an effective way of getting insights from visitors and would-be visitors to your location or business on their preferences, dislikes, and any other information you require.

This data can be used to hone your business to fit the need of your target audience.

  • Angela Kayode-Sanni
  • on 9 min read


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