Brand awareness is the name of the game when you’re looking to build your brand. It’s the biggest, most effective way to get people talking about your company, and it’s also one of the hardest things to do.

Brand awareness is considered to be more important than product awareness and price awareness. If your customers aren’t aware of your brand, you can’t expect them to buy from you. But how do you measure brand awareness? And how can you increase it?

In this article, we’ll look at the different types of measures that are used to measure brand awareness and some best practices for increasing it.

What is Brand Awareness?

Brand awareness is a metric that measures how well a brand is known to its target audience. Brand awareness is fairly simple: how much of the population knows about your brand, and how much of that population perceives your brand positively. It’s a measure of your “brand footprint,” or the people who know you, like you or have some association with you.

If you’ve got the products or services you want to sell, the first thing you’ll want to do is think about how you can make your product or service stand out from the crowd. That could mean anything from offering something free with every purchase (a great way to gain loyalty and trust) to creating a story that helps people understand why they should care about your product or service.

Once you have an idea of what will work best for your company, it’s time to work on turning that idea into reality. One way to do this is through social media contests, which can help push your brand name out into the world by getting customers excited about your product or service before they even know what it is!

Another great way for brands to increase their brand awareness is through content creation—whether that means writing blog posts about the features of one of their products or sharing interesting stories about their customers. And last but not least, don’t forget about community building.

Why is Brand Awareness Important?

Brand awareness is the act of getting people to understand and recognize a particular brand. In other words, it’s about making sure that people recognize your business and why they should buy from you over other companies. 

This can be done through advertising, social media marketing campaigns, and public relations efforts. If you’re going about building brand awareness for your company, one thing is sure: it takes work. 

First, brand awareness helps you build a reputation for quality—if people associate your business with a certain product or service being superior to other products or services, they’ll be more likely to buy from you in the future. Second, it affects sales in three major ways: as mentioned above, branded awareness increases the likelihood that customers will purchase from you (because they’re familiar with what kind of value they can expect); it increases brand equity (because it shows that customers trust and respect your brand); and finally, it increases word-of-mouth marketing because satisfied customers will recommend their experience with your business.


For You – Free Brand Awareness Survey Template


How to Build Brand Awareness

When it comes to building brand awareness, there are two main strategies: marketing and community.

Marketing is when you advertise your brand in the traditional sense. This includes paid advertising (such as television commercials) and unpaid ads (such as word-of-mouth). It also includes social media posts, in-store signage, billboards, and other locations where people are likely to see your company’s name.

Community is when you actively engage with your customers through events, contests, and other activities that make them feel like part of something bigger than themselves—and it helps build their relationship with your brand over time.


Brand Awareness Strategies To Consider

Brand awareness is more than just a number. It’s a total of all of the ways you are letting your brand be known, and it’s the key to maximizing your return on investment in the long term. Here are some strategies to help you increase your brand awareness;

  • Storytelling: The first step to brand awareness is telling a story that appeals to your audience, but one that also resonates with them. 
  • Creating value beyond your product or service: That is, offering something that people can’t get anywhere else, or enough of anyway. 
  • Content Creation: The third step is having content that people want to share with their friends and family members—content that makes them laugh and cry and think deeply about what you are saying. 
  • Community Building: You need to contribute to your community in meaningful ways whether that means opening your doors for a special event or donating product samples for charity drives to increase your brand awareness
  • Offer a freebie: This will help build trust with potential customers who may not have been able to afford what you’re selling otherwise. Social media contests are also great ways to encourage engagement with your brand while building awareness at the same time.


How to Increase Brand Awareness

When it comes to increasing brand awareness, there are a few things you can do. First of all, you should know your audience and their needs. This will help you come up with a strategy that is tailored to them. 

You can also try different strategies to see which one works best. One of the most effective ways of increasing brand awareness is through advertising. 

However, this method is not always effective because many people ignore advertisements. Another way of increasing brand awareness is through PR campaigns or word-of-mouth marketing. This method may work better if you have an established following online or if your product or service is already popular among consumers.

The best way to increase brand awareness is by creating content that appeals to your target audience’s tastes and interests so that they become familiar with your company name and products/services offered by it.” Create a strategy that encourages people to talk about your brand in social media posts, blogs, and other forms of communication. 

For example, if you’re a company that makes cashew nuts and you want people to know about it, you might create an ad campaign that includes a YouTube video about your product and an Instagram post showing how easy it is to make cashew nut butter at home. Once you have your content, you can use these options to improve your brand awareness.

1. Use Native Advertising: Native advertising is a great way to get your brand in front of people who are likely to be interested in your products or services. Native ads are designed to look like regular content from the company that’s advertising them—they’re not paid ads, but they can still be effective if done well. You can use native advertising on Facebook and Instagram, but you should also consider running ads on Twitter.

2. Run Facebook and Instagram Ads: Facebook and Instagram ads are the best way to reach your target audience on a large scale. Both platforms allow you to target specific demographics, so you can build awareness for your brand without having to advertise all over the place. Facebook and Instagram ads are also used to promote your brand through social media channels and drive traffic to your website or landing page. They can also be used for influencer marketing, which is when you advertise on behalf of an influencer whose brand you already support so that they share it with their followers. 

3. Run Ads On Twitter: Twitter is an easy platform for brands to advertise on because it allows for immediate interaction between consumers and businesses, which means that people will pay more attention if they see an ad from a recognized brand name rather than just another random tweet from someone they don’t know very well yet (which is what most people do when they see ads on other social media platforms).

4. Partner With Influencers To Review Your Brand: If you want people to really take notice when they see your brand name in front of them somewhere online, then partnering with influencers who are already well-known by their followers is probably going


Read – How To Create a Great Brand Voice

How to Measure Brand Awareness

Brand awareness is the first step to increasing sales, but it’s not the only one. It’s important for you to know how to increase brand awareness in order to reach your customers and keep them coming back for more.

1. Quantitative Brand Awareness Measures: The first thing you need is a way to measure your current brand awareness. You can do this with quantitative measures, which means that you measure something measurable, like clicks on your website or unique visitors to your social media accounts. For example;

  • Number of mentions in social media posts, including likes, comments, and shares
  • Number of times a company name comes up when you search for it online (e.g., Google Trends)

2. Qualitative Brand Awareness Measures: Although it might seem more difficult, there are actually lots of ways to measure qualitative brand awareness measures, such as surveys and focus groups. This type of data collection allows you to get a better picture of what people think about your brand and how it relates to their own lives—and also helps you determine what types of content will resonate most with them (which could then lead you down the road toward creating more valuable products). For example;

  • Number of people who say they know about a brand (e.g., through word-of-mouth) or are familiar with its products/services
  • Number of people who like your Facebook page and/or follow it on Twitter or Instagram (and vice versa)



If you’ve got the products or services you want to sell, the first thing you’ll want to do is think about how you can make your product or service stand out from the crowd. That could mean anything from offering something free with every purchase (a great way to gain loyalty and trust) to creating a story that helps people understand why they should care about your product or service.

Once you have an idea of what will work best for your company, it’s time to work on turning that idea into reality. Use the above tips to work on your brand and take it to the top today.


  • Emmanuel
  • on 8 min read


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