Most product launches and updates fail because the product does not meet the needs and expectations of your target market. Product testing surveys enable you to collect feedback and suggestions on how to improve it.

Formplus product testing survey enables you to receive real-time feedback on your product, and make data-driven decisions.

Learn more about product testing surveys and how to create them.

What Is a Product Testing Survey?

A product testing survey is a questionnaire designed to help you collect feedback about a product, from your target market before it goes live. It asks questions about your product and its features, such as its design, user experience, pricing, and more.

The goal of this survey is to gather feedback and suggestions from users to improve the product. The survey results point your product development team in the right direction. It identifies your user expectations and how you can meet them.

How Do I Start Product Testing?

Identify the type of product you want to test and the target market you want to test it with.
Next, design a product testing survey. Formplus has a pre-built template to help you seamlessly test your products in real-time.
After that, edit the template. You can add or remove questions, customize the design, and more.
Embed the survey on your product demo page, and share it with your target market via email or social media.
Track survey responses and analyze the feedback you receive. Use this feedback to improve your product and marketing strategy.

How Do You Write a Product Testing Survey?

Here’s a step-by-step guide to help you create a product testing survey with Formplus:

Go to Product Testing Survey
Click “Use this Template”
Next, edit form questions to fit your product. You can also add new fields using the drag-and-drop builder.
Add an intro page that introduces respondents to the products and how you want to use their responses. You can also include a disclaimer with your privacy policies.
Use conditional logic to personalize respondents' questions. For example, if the respondent rates the user experience as poor, your next question could be "why?"
Save the form
Customize the form design to fit your brand by changing its theme, color, font, and background image.
Choose your preferred settings, notifications, autoresponder, privacy, and more
Use the post-submission page to thank respondents for their feedback and let them know what you intend to do with
Share your form with respondents via email, social media, QR code, or embed it on your website.
Use the responses and analytics feature to monitor submissions and gain feedback to improve your product.

What Are Examples of Product Testing Survey Questions?

What was your first impression of the product?
How easy was it to use the product?
Did the product meet your expectations?
What did you like most about the product?
What did you like least about the product?
Would you recommend the product to others?
Would you pay to use this product?
What would you like us to improve about this product?

Summary

Whether you're launching a new product or optimizing an existing one, a product testing survey can help you meet your users' expectations and successfully launch your product.