Getting long-term support is one of the best ways to sustainably scale your projects. However, you are not the only one looking for sponsors; many people and organizations are looking for sponsorship to expand their network and scale their projects.

Using simple and attractive sponsorship forms helps you make a good first impression on your sponsors, and puts you ahead of the competition.

Here’s a guide to help you build sponsorship forms that attract the right sponsors or applicants.

What Are Sponsorship Forms?

Sponsorship forms help build valuable partnerships with organizations, individuals, and communities who want to support your cause. The form provides potential support with information about your project, how to support you, and your contact details.

Sponsorship forms also help you outline the terms of your agreement with sponsors. For example, the sponsorship duration, how you intend to use the sponsorship, and what sponsors will receive in return for their investments.

What Are the 4 Types of Sponsorships?

Financial Sponsors

This kind of sponsor offers financial support to you or your organization. Financial sponsorship is the conventional and most popular sponsorship type because of its simplicity.

Financial sponsors are similar to donors, but unlike donors, it is not one-time support. Instead, it’s a long-term partnership between you and them.

In-Kind Sponsors

In-kind sponsors donate products and services to your cause rather than cash. For example, a footwear company that gives footwear to young athletes in rural areas.

These types of sponsors are exchanging their products and services to drive brand awareness, understand their target market, and get feedback on their products and services.

Media Sponsors

Media sponsors support you by creating awareness for your cause or events through advertisement.

They help you reach your target audience without incurring huge advertisement costs. In return, media sponsors improve their brand recognition and build a positive brand image by supporting a good cause.

Promotional Sponsors

Both promotional and media sponsors provide the same type of support- they help you raise awareness for your cause through advertising. The primary distinction between the two is that promotional sponsors are typically individuals, while media sponsors are businesses.

Promotional sponsors use their influence to raise awareness for you. For example, A celebrity can help promote a community by posting on social media about the benefits they received from being a part of that community.

Another significant advantage that promotional sponsors have over media sponsors is that people are more likely to trust promotions from actual people than from media companies.

How Do I Write a Sponsorship Form?

Here’s a step-by-step guide to creating an effective sponsorship form:

First, create a formplus account.
Next, visit the template library and select a sponsorship form.
After that, edit and add form fields such as emails, addresses, phone numbers, and more.
Next, customize the form to fit your specification. You can customize the form by adding your brand assets (logo, color, fonts, etc), videos, images, and more.
Following that, share the sponsorship form. You have several sharing options, including website embeds, emails, social media, and QR codes.
Finally, review the form submissions and follow up with potential sponsors.

What Goes on a Sponsorship Form?

The goal of sponsorship forms is to help you establish long-term relationships with sponsors. So, it should include information about sponsors such as their contact details such as name, phone number, and email to help you communicate and engage them effectively.

The sponsorship form should also include your goals, what you intend to do with their support, and what they will receive in return. If you’re looking for a specific demographic, include a disclaimer that clearly outlines the requirements for becoming a sponsor.

Summary

Sponsorship forms enable you to connect with and build relationships with potential sponsors. As a result, it typically collects information that helps you to follow up with sponsors, obtain their commitment, and highlight what you intend to do with their support.

Ready to get started? Use visit the formplus sponsorship template library to create effective sponsorship forms.