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Competitor Research Survey Template

As a company, comparing your competitor’s weakness, strengths, product, customer service and overall brand to yours is pivotal to the growth of your business. With this competitor research survey template, organizations can find out how their target audience perceive their products and brand in comparison to their competitors. Get started with this form today.

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Competitor Research Survey Template

How do you gather data about competitors?

Gathering data about competitors involves a combination of primary and secondary research methods. Here are some ways to collect competitor data:

  • Online Research: Explore competitors' websites, social media profiles, and online reviews to gather information about their products, services, and customer feedback.
  • Surveys and Questionnaires: Conduct surveys to gather insights from your target audience about their perceptions and experiences with competitors.
  • Industry Reports: Analyze industry reports, market research studies, and publications to understand market trends and competitors' positions.
  • Networking: Attend industry events, and conferences, or join professional networks to gather information through conversations and connections.
  • Product and Service Comparison: Regularly compare your products, services, and pricing with those of your competitors.

What does competitor research include?

Competitor research includes:

  • Product and Service Analysis: Understanding the features, pricing, and quality of competitors' products and services.
  • Market Positioning: Analyzing how competitors position themselves in the market and their unique selling propositions.
  • Customer Feedback: Gathering feedback from customers about their experiences with competitors.
  • Marketing and Branding: Examining competitors' marketing strategies, branding, and promotional activities.
  • SWOT Analysis: Assessing competitors' strengths, weaknesses, opportunities, and threats.
  • Market Share: Estimating competitors' market share and understanding their growth trajectories.

What are the 5 steps to Analyze your competitor?

To analyze your competitors effectively, follow these five steps:

  • Identify Competitors: Clearly define who your main competitors are in the market.
  • Gather Information: Collect data on competitors' products, pricing, marketing strategies, and customer feedback.
  • SWOT Analysis: Conduct a SWOT analysis to identify competitors' strengths, weaknesses, opportunities, and threats.
  • Benchmarking: Compare your own products, services, and strategies against those of your competitors.
  • Strategic Planning: Use the insights gained to inform your strategic planning and decision-making processes.

How do you create a competitor survey with the template from Formplus?

To create a Competitor Research Survey using the Formplus template:

  • Visit the Formplus website and log in or create a new account.
  • Explore the "Template Gallery" and select the "Competitor Research Survey" template.
  • Customize the template to align with your specific research objectives.
  • Include questions that cover aspects such as product perception, brand image, and overall satisfaction with competitors.
  • Utilize a mix of question types, including multiple-choice, rating scales, and open-ended questions.
  • Set up conditional logic to guide respondents based on their answers.
  • Preview the survey to ensure it meets your requirements.
  • Save the survey and share the link with your target audience to collect valuable insights.

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